223 – Decoding Great Marketing, with Paxton Gray
What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability? Daniel chats with Paxton Gray, a seasoned marketer and the CEO of 97th Floor, about his unique perspective on the industry. They discuss the importance of empathy, profitability, and innovation in marketing,…
Read MoreMastering SEO and Accessibility, with Rejoice Ojiaku
As a professional marketer, you already know the importance of search engine optimization. But have you considered making your SEO efforts more inclusive? Rejoice Ojiaku is an SEO whiz who’s knee-deep in transforming brands’ websites for universal access. As the Co-Founder and Content Partnership Lead at B-DigitalUK, she’s also a renowned advocate for inclusion and…
Read MoreThe Marketing Hill Mash: The Customer is Always Right… Right?
Marketers live and die by their customers. And if you don’t take the time to understand who you’re speaking to, you’re never going to succeed. In this week’s mash, we’ve compiled some of the hottest takes from five all-star marketing experts who have a lot to say about how you should be capturing your audience’s…
Read MoreIs the New York Times Lawsuit the Beginning of the End for ChatGPT?
The New York Times is suing OpenAI and Microsoft for copyright infringement, claiming the language learning model stole thousands of its articles to train its machines, and allowing millions of other sites to profit off of the backs of its employees’ hard-earned labor. So what happens next if the New York Times wins their suit? …
Read MoreThe Devil’s in the Details: Why Metrics Matter, with Peter Mahoney
Ever wondered how a total science geek tackles marketing? Well, meet Peter Mahoney, the brains behind “The Next CMO,” who dropped by the studio to chat with Daniel about his super analytical take on marketing tactics in this blast from the Marketing Millennials’ past. Peter’s secret sauce? It’s all about the scientific method. Get set…
Read MoreAre User Personas a Waste of Time? with Adrienne Barnes
Buyer personas are one of the buzziest keywords in marketing, but do you know how to truly master them? Enter Adrienne Barnes, the brain behind Best Buyer Persona, who’s here to unpack the careful art of crafting a kickass buyer persona. In this episode from the archives, Adrienne’s got the lowdown on why so many…
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