WORKWEEK

Newsletters are one of the MOST underrated assets for B2B companies.  They’re important, they keep your audience engaged, and you don’t even need a ton of resources to get it started. This week’s guest is Matt McGarry, the Newsletter Guy, whose mission is to bring these ideas to life. You need a value prop and…

You NEED to be on LinkedIn.  It might be cringey or embarrassing for some, but it’s a great way to market yourself, your experience, and your company.  Headlines are more than just a Drake song—they’re YOUR first impression. Who are you? Why should others care? Daniel talks about why your URL is important, why it…

It’s time to get into consumers’ heads as we head into the new year. What are they thinking about? What are they prioritizing? Daniel reminds us about email woes: your unsubscribe button may be more active as a part of people’s New Year’s Resolutions. The solution? We have to double down on educational content.  Jay…

Let’s face the truth: boring content does NOT convert. And that’s why serialized content and edutainment are on the rise.  Lots of marketers know that marketing is a lot like storytelling and to get customers, you gotta keep them engaged. Is your content bingeworthy? Does it keep them coming back for more? Activating your audience…

So, you’re looking to scale your agency. Where should you start?  According to our guest Tess, it’s project management. How long does it take to do a task? What’s the end goal? What are the touchpoints? For a lot of people, you gotta answer these questions before you can even think about scaling.  Plus, we…