MARKETING MEDICINE SERIES 👨🏼⚕️| Prescription for Curing Personalization Pains | Episode 5
What do you do when you have personalization goals, a ton of first party data, and technical hurdles? Carina Pedersen, Senior Lifecycle Marketing at IPSY, may have a solution: start investing in building up personal marketing campaigns. The way trends are looking, consumers want relevant messaging and it’s up to us to tailor it. What…
Read More298 – Creating Connections and Engagement During Online Events with Kristen Koenig
What are both B2B and B2C companies realizing? Even though many people are getting back together in-person, it’s still important to build community through online events. This week’s guest is Kristen Koenig, an expert event and engagement marketer who lives, eats, and breathes online events. Ever since COVID threw a wrench into everyone’s plans, there…
Read MoreSPECIAL SERIES: Underrated FREE Marketing Real Estate ( 🎶Jay Listens to Cyndi Lauper⁉️ ) | Bathroom Break #33 🚽
Look at your email signature. Does it have a CTA? Chances are, it doesn’t. And that’s PRIME real estate you’re missing out on. Daniel and Jay discuss Spotify Wrapped (why was Cyndi Lauper on Jay’s top artists for years?) and the sheer amount of people who see your email signature. From other employees to clients…
Read More297 – The Step-by-Step YouTube Playbook with Ryan Hashemi, Chief Strategy Officer at Snowball
We all know YouTube: we used to watch silly cat videos on it, then it turned into a real content viewing (and making) machine. But it’s almost 2025—and many marketers still aren’t using YouTube to their full potential. That’s where Ryan comes in with his research findings. Did you know long form content is still…
Read MoreMARKETING MEDICINE SERIES 👩🏼⚕️| Removing Roadblocks Between Marketing, Engineering, and Ops with Ellen Rockdale, Lifecycle Marketing at HoneyBook | Episode 4
Let’s be honest: there’s a gap between marketers and engineering/ops when it comes to getting campaigns off the ground. It feels like every move requires technical support, delays, and more. But, our guest Ellen Rockdale may have the remedy for it. Enter: silos, learning technology, and understanding each other. Plus, Ellen talks about quick turnarounds—and…
Read More296 – How to Stay Culturally Relevant with Tara Loftis, Global President of Cetaphil
Have you washed your face with a skincare product in the past 10-15 years? There’s a good chance you used Cetaphil. In this episode, I sat down with Cetaphil’s Global President, Tara Loftis, to talk about all things legacy brand and relevancy. If you go down to your local store, there’s a really high chance…
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