WORKWEEK

Let’s be real: your designers are NOT mind readers. So, if you want designs that look good AND convert, you need a solid playbook.  What’s your goal? What’s the project about? What do you want it to look like? Who even ARE you? These are the questions your brief has to answer, plus more about…

What do customer acquisition and funnel hacking have in common? You gotta have the latter to do the former—and Joey Steger’s got the guide to do it this year.  We’re talking ad spend up and down the funnel. Ideally, you want to spend a lot at the top, but you should also think about how…

It’s no secret that athlete marketing is on the rise—and the people behind it are only getting started.  This episode’s guest, Elizabeth Montavon, is a pro water skier AND marketing pro. Not only is she a champion, but she and her company Parity aim to empower athletes, their brands, and more. Every athlete has a…

We’re back with another solo episode—and Daniel is here to give some tips about buying and implementing marketing tools.  As an ops person, you gotta know how to streamline your processes without compromising quality. How do you get your team onboard? Really, you should think about marketing the tool internally, so your teammates aren’t taken…