Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
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Tracey Wallace
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LATEST News from Contentment
AI doesn’t change the rules.
Every marketing team has to figure out how to earn brand awareness and visibility, drive traffic, and convert that traffic…
What you need to know about agentic search
I’m still thinking a ton about information architecture, specifically because of how much search is changing. LLMs serve up answers…
How to determine your content mix
Content teams can’t do it all. You can’t fulfill every ask. You can’t focus on every good tactic, or even…
Speaking to AI, thriving in chaos, and more
A few important things happened to me this week that feel relevant to share with you. I used ChatGPT’s voice…
LLMO is here to stay. Here’s what you can do about it.
Some weeks, you’re focused on strategy, reporting out on performance, and see the bigger picture coming together. Others, you’re deep…
How to create a full funnel strategy for different company goals
At the large tech companies I’ve worked at, my content marketing remit has been the same: drive traffic and drive…
How to hedge your content bets
Content teams can’t do it all. You can’t fulfill every ask. You can’t focus on every good tactic, or even…
The newsletters and subscriptions that inspire me
I’ve been writing this newsletter for nearly 3 years––not once missing a week (other than a holiday) and writing 80%…
