Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
Created by
Tracey Wallace
MEDIA
LATEST News from Contentment
The power of reformatting revealed
A couple of years into my tenure at BigCommerce, I was handed the case study program. I don’t remember exactly…
Free templates for your email marketing woes
Last week, we talked about how nurture streams work, where content comes into play, and how content marketing teams rely…
Mastering nurture streams
On the path to driving more revenue from your content (and tracking it directly), you’re going to need to learn…
Learning how to craft compelling hypotheses
I was talking through the art of persuasion and storytelling formats with one of my direct reports, when she asked…
A writing formula that works without fail
At Klaviyo, my content marketers manage a piece of content’s vision and go-to-market. One of the very first things they…
A magic assignment for the first 30 days
I talk a lot in this newsletter about content marketing teams being under-resourced, and that’s true! A lot of them…
Content marketing is a team sport
The first couple years of my content marketing career were spent researching and writing content as though I was an…
The growing importance of editing in content marketing
As AI becomes more and more popular (and better!), I see editing becoming an even more crucial skillset. And this…
