Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
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Tracey Wallace
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LATEST News from Contentment
Content marketing without SEO
Before we dive into what you might do if SEO wasn’t a distribution channel, let’s understand what SEO does for…
Content marketing in the anxiety era
Every generation has had a reason to say they are living in unprecedented times, and ours is no different. One…
The importance of pages per session––and piecing together a prospect journey
Content engagement is a trickier topic than you may imagine. For reference, I grew up on content marketing teams that…
Default to people
Through my mid-20s, I was an incredibly strong individual contributor. I could write content really fast, and capture a brand’s…
What’s old is new again
Back when I first started content marketing, I was a news-jacking pro. After all, I came from the news industry,…
Where and how to find content marketing jobs
I have a personal, professional mantra around “maintaining a healthy sense of paranoia.” You can read more about that here. …
How to manage other peoples’ perception (and why you should)
I’m a big Survivor fan and over the last 5 and a half months of maternity leave, my wife and…
A content type hierarchy to keep you sane and excelling
It seems like a whole era has come and gone since I left for maternity leave. It’s really been a…
