Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
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Tracey Wallace
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TWEETS From Contentment
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just recorded the second episode of our soon-to-be-launched podcast, this time with @TraceWall. it was DENSE. so much good information. also, look how much fun we had.
Maturing is realizing single channel CAC and ROAS is the most pointless thing in our industry
This is fantastic for anyone migrating #ESPs I did it last year and @klaviyo team was crucial. One additional tip, layout your time line for each integration (I did this Gantt chart style) https://twitter.com/klaviyo/status/1617904277460242432
Migration isn’t just for birds.
It’s time you upgraded your tech stack—and we’re here to help make migrating #ESPs easier.
See how experts have built their #techstacks: https://klavy.io/esptw #CustomerData #Klaviyo
This piece of content was a labor of LOVE for @emmy_riedy and Jax (our lead writer!), and is worth your time for that alone...
BUT ALSO, the social opening of" Migration isn’t just for birds" has me smiling big even on this super rainy Tuesday!
https://www.klaviyo.com/blog/esp-migration
Migration isn’t just for birds.
It’s time you upgraded your tech stack—and we’re here to help make migrating #ESPs easier.
See how experts have built their #techstacks: https://klavy.io/esptw #CustomerData #Klaviyo
2023: Economic volatility, blustery business headwinds, increasing customer acquisition costs, and a shift in consumer expectations and sentiments toward just about everything.
Brands trying to stay profitable: 🫠
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