Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
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Tracey Wallace
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LATEST News from Contentment
An example in content journeys & site architecture
It’s no secret that blogs are dated. When was the last time you went to a blog homepage? Or even…
Repetition is great leadership
The basics matter. I took a leadership course years ago as part of leadership training at a company I worked…
AI is great, but it needs an editor.
AI usage is up across the board––and all I think about is water every time I use it. Nonetheless, a…
If you write it, they won’t come.
The online discourse about content marketing is all over the place. SEO works. SEO is dead. Webinars work. Webinars are…
How to strategically prioritize content creation
Your product marketing team is your #1 input to your content strategy. In fact, at many orgs, content marketing and…
5 content marketing truisms
A short & sweet list of things that haven’t changed even a little: TweetShare
Carving out time for content taxonomy alignment
I’m deep in the work of content taxonomy this week. In fact, it’s why I’m in Boston. I’m gathering in…
