Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out. 

Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.

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Tracey Wallace

LATEST News from Contentment

What’s old is new again

When I first started content marketing, I was a news-jacking pro. After all, I came from the news industry, and…

11 content team values and expectations (that lead to team success and personal career growth)

I have a lot of little content and career mantras I’ve developed over the years. I’m not always the best…

How to create content for the funnel

Content is the lifeblood of an organization. After all, our lives are stories––and every decision we make is done based…

A content career pathing rubric

Content marketing, like most marketing roles, is often a victim of scope creep. So many content marketers are also social…

How to scale production without sacrificing quality

In my welcome email for this newsletter, I ask new subscribers what their biggest content marketing problem or conundrum is….

How to master the art of interviews

Interviewing is an art, and it takes time and practice to get good at it. I could honestly end this…

How to make sure your content is helpful

I used to write the weekly newsletter for the BigCommerce blog. It wasn’t a big audience. We really hid the…

Moving beyond keyword analysis

Google’s SERP has changed, again, and there are many indications that it will negatively impact organic search traffic to sites. …