Contentment

Marketing

Contentment

Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.

Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.

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Tracey Wallace

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Tracey Wallace Follow 17,078 11,821

Tweets about content, ecommerce, marketing | @Klaviyo | Former @MarketerHire @BigCommerce @Mashable | A @Workweekinc friend 🏳️‍🌈

Retweet on Twitter Tracey Wallace Retweeted

; Kaleigh Moore @kaleighf ·

19h 1577038663657361413

My motto for all writing: “Just get it down on paper, and then we’ll see what to do with it.”

Reply on Twitter 1577038663657361413 Retweet on Twitter 1577038663657361413 9 Like on Twitter 1577038663657361413 73 Twitter 1577038663657361413

; Tracey Wallace @TraceWall ·

19h 1577032855536177154

I once accidentally became the interim director of tech at a startup, and managed the entire migration from Hubspot to Salesforce.

Today, I was asked "How did you learn all this as a content person" about CRM platforms and how they work and y'all, everything you do adds up! 😅

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; Amanda Goetz @AmandaMGoetz ·

3 Oct 1576916990341414912

A reminder if you keep your team in meetings all day, no work is actually being done.

Set goals, a strategy and then clear the lane for them to move.