Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
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Tracey Wallace
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TWEETS From Contentment
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“Only when the tide goes out do you discover who's been swimming naked.”
- Warren Buffett https://twitter.com/goodscapital/status/1542134496258056192
There are sooooo many essentially fake companies — public and private — selling bogus products or services with no true underlying sustainable demand.
It’s going to get so ugly.
Ugly you’ve likely never seen before.
Discovered this gem of a site experience - simple way for us to vote with our vallets
h/t to @TraceWall amazing content newsletter for this!
Progressive Shopper
Put your money where your values are.
progressiveshopper.com
@TraceWall wrote:
Thought leadership is a long-term commitment to educating.
I couldn’t agree more. The tricky thing is that every org I’ve worked for wants results the second I hit publish. But educating takes time. Consistently pays off but it takes time.
Give content ⏰
"Content marketing––and publishing in general––is about trust. And, you cannot build trust with only 1 piece of content."
@TraceWall speaking the truth in her 'Contentment' newsletter.
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