Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
Created by
Tracey Wallace
MEDIA
LATEST News from Contentment
11 content marketing truisms
Everyone judges a book by its cover, which is to say that the look & feel of your content matters….
Should your company publish a book?
Like all disciplines, content marketing has a set of common tactics: blogs, webinars, newsletters. You are seeking to attract a…
A proven webinar format you can totally pull off by end of year
Sure, there’s a lot changing in the content marketing world––but there’s also a lot staying the same. In fact, this…
How (and why) to commission original research
Proprietary reports are original research that your company commissions to answer questions that your target audience, and prospects, likely have….
How (and why) to commission original research
Proprietary reports are original research that your company commissions to answer questions that your target audience, and prospects, likely have….
A content hierarchy to help to present strategy to execs
I’ve been lurking on LinkedIn every so often during my parental leave––and it’s clear that a lot of content folks…
How to not become a redundant echo chamber
Dear Tracey, Excited about this newsletter—I have to say, that’s the quickest I’ve signed up for something I saw on…
