Marketing

Contentment

Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out. 

Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.

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Created by

Tracey Wallace

TWEETS From Contentment

LATEST News from Contentment

Swipe File: Idea Genealogy, Creator Contracts, and Boxing Moves

Throughout my marketing career, I’ve kept a SWIPE FILE (inspiration file) of my favorite MARKETING IDEAS: tweets, thoughts, articles, podcasts,…

The One With 3 North Stars In The Sky 🌠🌠🌠

ON THIS EPISODE OF GO-TO-MILLIONS:  The One With 3 North Stars In The Sky 🌠🌠🌠 (AKA, catch me sharing 3…

TikTok is changing soon

NEWS BITS <aside> 💡 relevant platform updates and/or social media news, with your take on how it will affect the…

Defining content responsibilities, packages, and timelines

What is your content team responsible for producing? First and foremost, your team needs to be clear on what it…

📈 ONLINE ONLY

THE ONE WITH MY FAVORITE SMALL BUSINESS IN THE WORLD (+ what you can learn from Yellow Beauty).  Let me…

📈 ONLINE ONLY

The One With 3 North Stars In The Sky 🌠🌠🌠 (AKA, catch me sharing 3 Brands, Strategies, Campaigns, Tactics, Creative…

RadioShack SMM exposed…

NEWS BITS <aside> 💡 relevant platform updates and/or social media news, with your take on how it will affect the…

A strategic content compass to fight thought leadership woes

A DISCERNIBLE CONTENT PHILOSOPHY The foundations of my content compass In last week’s newsletter, I wrote in a near stream-of-consciousness…

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