Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out. 

Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.

headshot 5_9

Created by

Tracey Wallace

LATEST News from Contentment

How to not become a redundant echo chamber

Dear Tracey, Excited about this newsletter—I have to say, that’s the quickest I’ve signed up for something I saw on…

The content and SEO folks I follow and admire

Any expert worth their salt probably doesn’t think of themselves as an expert. All of us are just on different…

SEO for content marketers: A framework

SEO shouldn’t be the only goal of your content team, but it should be a strong, leading indicator of something…

AI, content marketing, and what’s possible (for now!)

It happened! I got access to Lex this weekend and, of course, immediately decided to play with it. I’m a…

The finicky beast that is partner content marketing

A breakdown of some hard-earned lessons in how to do partner content right, or at least get it started at...

Addressing the elephant in the room: content attribution

How much revenue does content drive for our organization? This is the main question your c-suite will care about, and...

Your company needs a narrative or you’re set up to fail

Because without one, your team is set up to fail. Here's how this plays out in content marketing looking at...

The long and short of proprietary data reports

Proprietary reports can be extremely successful for organic search and integrated marketing campaigns. Here's how to run them.