Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out. 

Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.

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Tracey Wallace

LATEST News from Contentment

Infuse your content with a point-of-view—and more understanding of humanity, too

A lot of folks out there seem to think that content written for or optimized for SEO is boring, repetitive,…

A content investment strategy

“I think people under-resource SEO and over-resource ads,” said Ethan Smith on Lenny’s Podcast back in Q422.  In that interview,…

Give content marketing the CRO treatment

In my point of view, content marketing has two main goals or KPIs to answer to.  The real goal of…

Your first 30-60-90 in a new content role

The first 30-60-90 days of your job as a new content marketer at any company are crucial. Or, if you…

A human-centered design approach to content marketing

Prior to accepting my role at Klaviyo, I was interviewing with several other companies (as you do!). PartyRound and Reforge…

How to start a blog from scratch

Starting a blog from scratch is a very different thing than coming in to a company like, say, Klaviyo, and…

How to scale production without sacrificing quality

In my welcome email for this newsletter, I ask new subscribers what their biggest content marketing problem or conundrum is….

11 Content Team Values and Expectations (that lead to team success and personal career growth)

I am officially 5 weeks away from maternity leave, and I’ve been working on a content marketing handbook for my…