Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
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Tracey Wallace
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LATEST News from Contentment
“Ranch style” SEO
SEO has changed. You all know that. And my team has shifted, starting in Q4, from long-form pillar pieces to…
Curation is back
Have you read through all 201 pages of Forerunner’s 2024 trend report? It’s a report that bucks all ideas that…
Toward company-wide content integration & alignment
At any company, there are a lot of people who create content of one type or another. Your content marketing…
Remote work best practices
Remote work has some incredible benefits –– including increased employee satisfaction, happiness, and output! But there are risks that come…
How to build content programs that align your whole team
Every content marketing team is trying to do the same thing: create incredibly impactful content. And every content marketing team…
Where to find trustworthy sources
I’ve mentioned in this newsletter several times that I’m a content marketer who believes very much in interviewing folks for…
The not-so frivolous pursuits of our career
An email back to my welcome message this week said that their biggest content challenge was getting larger team buy-in…
A webinar strategy that doesn’t burn you out
Webinars are hot again––but you don’t need to pack your content calendar full of them to be effective. This is…
