Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
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Tracey Wallace
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LATEST News from Contentment
A webinar strategy that doesn’t burn you out
Webinars are hot again––but you don’t need to pack your content calendar full of them to be effective. This is…
It’s 2014 again in the content marketing world.
Webinars are hot. Guest authorship is popping. News-jacking is trending. So much of what I began to build my career…
How to get more impact out of each asset (p.s. you can’t do it alone)
I haven’t posted much on LinkedIn, or social media at all really, in a while, but I do stalk the…
What content marketing in the early 1900s can teach you
Pendulums swing. That’s their nature. Once, years ago, I was a marketer educating about the value of software as a…
Getting comfortable with the uncomfortable (i.e. change)
Gartner’s prediction that organic search traffic to sites will decrease by 50% by 2028 got a lot of critiscism on…
Content marketing resources at the ready
The #1 thing I hear from folks about this newsletter is that they’ve used something from within it in a…
Do you have enough time to create thought leadership?
I’ve been thinking a lot about how content marketing is changing, and I know so many of you are, too….
A content audit template
I’ve been thinking a lot about content audits. For one, I try to do one at least every year ––…
