Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
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Tracey Wallace
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TWEETS From Contentment
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OK good folks of the internet!
Today, @klaviyo launched our ecomm deep dives––broken out by 5 different verticals bc what is happening in ecomm right now varies depending on what you sell.
All of it is available for free on our blog, or you can download a designed version.
"Great content marketing is controlled chaos." [email protected]
Yes! It's about managing mess and executing regardless. Connecting all the moving parts. Meeting the unexpected. Getting the feedback you didn't want at the last second. All still to meet that deadline and hit publish.
Every content template, every content philosophy, every content tool aims to give you more time back in your life to better plan bigger, more ambitious and more helpful content, bc the good stuff doesn’t come out of that urgent request, or that new, previously unknown direction.
A little poll / question because I'm curious...
How many content marketers out there repurpose their content into additional formats for various parts of the funnel (i.e. one-pagers, white papers, case studies, etc. << All created from a single original content piece)?
This but make it East Texas.
Also had a southern friend who lives in NYC send me this the other day, AND THE TRUUTHHH in it is unreal: https://www.tiktok.com/t/ZTRy4byqn/
Me talking to people outside of Louisiana: *waters my southern accent down so I’m taken more seriously*
Me talking to people from Louisiana: *ramps my southern accent way the hell up so I’m taken more seriously*
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