Marketing

Contentment

Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out. 

Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.

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Tracey Wallace

TWEETS From Contentment

LATEST News from Contentment

5 takes on Discord, channel selection and the content lifecycle from Foundation CEO Ross Simmonds

Stoked to share my convo with Ross Simmonds (AKA @TheCoolestCool). It’s my delight to report to you, dear reader, that…

THE ONE WITH THE ART OF THE IN-REAL-LIFE SPLASH PAGE.

ON THIS EPISODE OF GO-TO-MILLIONS:  THE ONE WITH THE ART OF THE IN-REAL-LIFE SPLASH PAGE. People LOVE to judge a…

Content & design team collaboration

Last week, I shared my blog UX component deck to help everyone’s design and developer teams build better, more scalable…

Social teams are set up to fail ❌

DEEP DIVE <aside> 💡 a case study on either your own work at TW or another brand’s social strategy. Each…

Swipe File: Anti-Marketing, Free Real Estate, and Porsche’s 9 Out of 10

Throughout my marketing career, I’ve kept a SWIPE FILE (inspiration file) of my favorite MARKETING IDEAS: tweets, thoughts, articles, podcasts,…

📈 LITTLE MISS Laundry 

ON THIS EPISODE OF GO-TO-MILLIONS:  The One With 3 North Stars In The Sky 🌠🌠🌠 (AKA, catch me sharing 3…

The secret to organic Instagram growth…

NEWS BITS <aside> 💡 relevant platform updates and/or social media news, with your take on how it will affect the…

5 Hot Takes on Creativity, Video Calls, and Air Fryers From Ogilvy UK’s Rory Sutherland

I’m super excited for you all to meet Rory.  He’s been Vice Chairman at Ogilvy UK for 17 years (no…

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