Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
Created by
Tracey Wallace
MEDIA
TWEETS From Contentment
When asked what the biggest benefit of email marketing is, Andrew Benin, co-founder and CEO of @getgraza replied, “everything.”
I’m shocked at how many people are in meetings all day and begin their actual work at 5pm.
Every newsletter by @TraceWall goes right in my "save for future reference" folder because each issue is Just. That. Great.
What's one such newsletter for you?
Poking my head out of maternity leave to say that thissss is the new we need 👀
Font Wars Spread After State Department Replaces Times New Roman With Calibri
“I’m banging my head against the wall.” Camps divided in fallout from efforts to make documents easi...
www.wsj.com
Personalization doesn't have to be complicated, y'all.
Simply asking customers or prospects for important dates in their lives and then sending emails to celebrate those days gives you regularly occurring personalized flows a ton of brands overlook.
It's low-hanging fruit.
LATEST News from Contentment
Content Budgeting and Presenting to Executives
I’m probably a few months late to writing about this, but there’s no better time than the present. Let’s talk…
Blog designs to inspire for 2023
We’re in the process of redesigning the Klaviyo blog right now (should launch in Q1, woohoo!). That means that over…
The Best Advice I Have on Mastering the Art of Interviewing
Interviewing is an art, and it takes time and practice to get good at it. I could honestly end this…
Talented AI, reducing content pollution, and journalists’ enduring skillset
I’ve long been a proponent of hiring folks from a journalism background. This might be biased––I come from a journalism…
How to not become a redundant echo chamber
Dear Tracey, Excited about this newsletter—I have to say, that’s the quickest I’ve signed up for something I saw on…
The content and SEO folks I follow and admire
Any expert worth their salt probably doesn’t think of themselves as an expert. All of us are just on different…
SEO for content marketers: A framework
SEO shouldn’t be the only goal of your content team, but it should be a strong, leading indicator of something…
AI, content marketing, and what’s possible (for now!)
It happened! I got access to Lex this weekend and, of course, immediately decided to play with it. I’m a…
