Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
Created by
Tracey Wallace
MEDIA
TWEETS From Contentment
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I don't use @Klaviyo SMS, but their "SMS marketing consumer sentiment report" is absolute 🔥.
Tons of great insights, especially around what type of content shoppers want to receive.
https://www.klaviyo.com/marketing-resources/sms-marketing
Starting today, you can use your @klaviyo segments to personalize @unstackhq landing pages. tl;dr the on-site experience is about to level up big time. Here's how it works...
The Ordinary is anything but. What an email to receive.
We explore the surface details - age, demographic, what they're searching - but we rarely ask "why."
What were they doing before they found you?
What will they do after?
Why is it important they do it your way?
My advice: Don't rush. You've got a whole life to build a career, find that person, buy that house. You'll miss this moment when it's gone.
ICYMI: December 3rd was the 30th anniversary of the first text message ever sent. To celebrate text “BIRTHDAY” to 55896 and share a note to your younger self below ⬇️ #TextBackInTim #SMS #Klaviyo
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Addressing the elephant in the room: content attribution
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My NORTH STAR for INTELLIGENT Paid Media
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Your company needs a narrative or you’re set up to fail
Because without one, your team is set up to fail. Here's how this plays out in content marketing looking at...
