Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
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Tracey Wallace
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LATEST News from Contentment
11 content team values and expectations (that lead to team success and personal career growth)
In the weeks leading up to my maternity leave, I created a content marketing handbook for my team that they…
How SEO is overcomplicated (Guest post by Nigel Stevens!)
👋🏻 Howdy content peoples—I’m Nigel Stevens, the founder and CEO of Organic Growth Marketing. I’ve been helping B2B SaaS companies…
Where to find trustworthy sources
I’ve mentioned in this newsletter several times that I’m a content marketer who believes very much in interviewing folks for…
The power of reformatting revealed
A couple of years into my tenure at BigCommerce, I was handed the case study program. I don’t remember exactly…
Free templates for your email marketing woes
Last week, we talked about how nurture streams work, where content comes into play, and how content marketing teams rely…
Mastering nurture streams
On the path to driving more revenue from your content (and tracking it directly), you’re going to need to learn…
Learning how to craft compelling hypotheses
I was talking through the art of persuasion and storytelling formats with one of my direct reports, when she asked…
A writing formula that works without fail
At Klaviyo, my content marketers manage a piece of content’s vision and go-to-market. One of the very first things they…
