28 December 2023 |
The Devil’s in the Details: Why Metrics Matter, with Peter Mahoney
By Daniel Murray
Ever wondered how a total science geek tackles marketing? Well, meet Peter Mahoney, the brains behind “The Next CMO,” who dropped by the studio to chat with Daniel about his super analytical take on marketing tactics in this blast from the Marketing Millennials’ past.
Peter’s secret sauce? It’s all about the scientific method. Get set to dive into the nitty-gritty of constant testing because Peter’s ready to ride or die by the numbers. He explains why setting solid goals with clear metrics, targets, and milestones is the North Star combination sure to guide any marketer to success.
Plus, how can chatting with your finance team elevate your game to the next level? Tune in to learn why that finance pow-wow might just be your ticket to marketing greatness!
3:51 Testing Your Hypothesis
6:05 Setting Up a Plan
13:43 Understanding Data
19:15 Selling a Marketing Plan
24:10 Justifying Brand Campaigns
31:42 A Hill to Die On
36:11 Where to Find Us
Podcast: The Next CMO
Book: The Next CMO
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