298 – Creating Connections and Engagement During Online Events with Kristen Koenig
What are both B2B and B2C companies realizing? Even though many people are getting back together in-person, it’s still important to build community through online events. This week’s guest is Kristen Koenig, an expert event and engagement marketer who lives, eats, and breathes online events. Ever since COVID threw a wrench into everyone’s plans, there…
Read MoreSPECIAL SERIES: Underrated FREE Marketing Real Estate ( 🎶Jay Listens to Cyndi Lauper⁉️ ) | Bathroom Break #33 🚽
Look at your email signature. Does it have a CTA? Chances are, it doesn’t. And that’s PRIME real estate you’re missing out on. Daniel and Jay discuss Spotify Wrapped (why was Cyndi Lauper on Jay’s top artists for years?) and the sheer amount of people who see your email signature. From other employees to clients…
Read More297 – The Step-by-Step YouTube Playbook with Ryan Hashemi, Chief Strategy Officer at Snowball
We all know YouTube: we used to watch silly cat videos on it, then it turned into a real content viewing (and making) machine. But it’s almost 2025—and many marketers still aren’t using YouTube to their full potential. That’s where Ryan comes in with his research findings. Did you know long form content is still…
Read MoreMARKETING MEDICINE SERIES 👩🏼⚕️| Removing Roadblocks Between Marketing, Engineering, and Ops with Ellen Rockdale, Lifecycle Marketing at HoneyBook | Episode 4
Let’s be honest: there’s a gap between marketers and engineering/ops when it comes to getting campaigns off the ground. It feels like every move requires technical support, delays, and more. But, our guest Ellen Rockdale may have the remedy for it. Enter: silos, learning technology, and understanding each other. Plus, Ellen talks about quick turnarounds—and…
Read More296 – How to Stay Culturally Relevant with Tara Loftis, Global President of Cetaphil
Have you washed your face with a skincare product in the past 10-15 years? There’s a good chance you used Cetaphil. In this episode, I sat down with Cetaphil’s Global President, Tara Loftis, to talk about all things legacy brand and relevancy. If you go down to your local store, there’s a really high chance…
Read MoreSPECIAL SERIES: Breaking Down Influencer Deals ( 🥞Team Pancakes or Team Waffles?) | Bathroom Break #32 🚽
How much do influencer campaigns REALLY cost? How much SHOULD they cost? Do Daniel and Jay prefer waffles or pancakes? Basically, it all depends. (Also, Jay says waffles.) Daniel and Jay break down the difference between mico-influencer deals and bigger influencer deals. And it really all boils down to one thing: the package. What’s included…
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