WORKWEEK

By Daniel Murray

What are both B2B and B2C companies realizing? 

Even though many people are getting back together in-person, it’s still important to build community through online events. 

This week’s guest is Kristen Koenig, an expert event and engagement marketer who lives, eats, and breathes online events. Ever since COVID threw a wrench into everyone’s plans, there have been a ton of challenges—including whether the live events and online events should display the same content. (Hint: you need to optimize your content based on your delivery method.) How do you keep people engaged and make meaningful connections if they’re not in the room with you?

Plus, we talk about authenticity. There’s literally nothing worse than a marketer who isn’t genuine. So, how do you show your personality and make your event fun?

If you’re an event marketer, webinar junkie, or looking to up your marketing game, this is the episode for YOU. 

Follow Kristen:

LinkedIn: https://www.linkedin.com/in/kristennkoenig/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: http://www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: http://www.workweek.com