The Ponzi Platform

Recently there’s been a ton of talk about newsletter growth on platforms like Substack and beehiiv. There have been articles like “Substack figures it out” and coverage around their investment in growth.  And there’s a real reason to believe that Substack has figured it out.  When I recently read Packy McCormick’s newsletter, I noticed he…

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Axios owes Morning Brew a drink 

With the Axios announcement to Cox last week for $525M we’re in a clear window of acquisitions of the digital media industry. Why is this happening? Let’s first start by recognizing the purpose behind every deal varies. In my mind there are three types of acquisitions for media companies: Marketing Playbook Strategic Media Private Equity…

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Industry Dive is a narrative violation 

In early 2021, I was funemployed. I wanted to start a new venture, but I was torn on what I wanted to do. Going back into the media industry was the best move for my experience and skillset – but something was holding me back. I was embarrassed to be in media.  The industry was…

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Taboola is getting boo’d 

There’s a recent article on Medium that was published called Taboola: A Truly Evil Company. For background, Taboola has built a Google Adwords competitor with cheaper RPMs for advertisers and more “native” formats for publishers. The success of the business is shocking with more than $1.38B in revenue in 2021 and $108M in free cash…

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Talent & Distribution… and reputation 

Even if you’re not a golf fan if you’ve probably heard some rumblings about LIV golf tour. It’s the newest professional golf tour that is competing with the PGA Tour. LIV is funded by the sovereign wealth fund of Saudia Arabia.  LIV has stacked itself with some of the biggest names in golf – from…

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Substack and growth – has the platform figured out how to succeed?

There’s a thread going around written by Gergely Orosz who writes the #1 tech newsletter on Substack. In his thread, he mentioned why Substack makes a ton of sense for him because of the growth it provides his paid newsletter. In the example, he says the Substack Network provided him 23% growth last month and since it…

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