Perpetual
Work in media? Get deep industry insights from media operator, investor, and entrepreneur, Adam Ryan, every Tuesday.
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Adam Ryan
MEDIA
LATEST News from Perpetual
How to add creators to your omni-channel marketing strategy
We all know we need an omni-channel marketing strategy. Our customers, just like us, are active in many different channels…
The Uncomfortable Truths of Journalism
Journalism has been a hot topic lately. Everything from fake news to censorship of journalists to venture capitalists launching their…
The Cost of Goods in Digital Media
“Accounting is the language of business, and you have to be as comfortable with that as you are with your…
The 7 Deadly Sins of Digital Media, Part II
DEEP DIVE The 7 Deadly Sins of Digital Media, Part II Last week, I shared Part I of The 7…
The 7 Deadly Sins of Digital Media
In the world of media, it’s easy to hear about all the things operators should be doing to build a…
Email, email, email
Whether you’re in B2C or B2B, you’re a startup with a few thousand subscribers or a creator doing it on…
Brand, “it gives you wings”
8B Red Bull cans were consumed last year. The privately held energy drink company does more than $7B in annual…
Here’s why subscription isn’t the savior it’s made out to be
In the last few years, it’s been impossible NOT to hear talk in our industry about how great it is…
