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LATEST News from Perpetual

The good, the bad, and the ugly of advertising — and how to do it right

The good, the bad, and the ugly of advertising — and how to do it right I’ve worked in a…

1/18/2022: Perpetual’s Perspective

The Athletic Meets the NYT TLDR: Alex Mather and Adam Hansmann led the sale of The Athletic to the New York…

It’s Time to Start Listening

Guest Post by Ben Bradbury (@benbradbury_) What audio company drove more revenue than Spotify, Twitter and Snapchat combined in 2020?…

Growth via Referrals

DEEP DIVE Growth via Referrals Let’s first explore why investing in a referral program for your newsletter (or publication) is…

Growth via Referrals

Guest Post by Tyler Denk (@denk_tweets) Let’s first explore why investing in a referral program for your newsletter (or publication)…

Perpetual is coming back strong in 2022 🤝

Hey Perpetual subscribers, both the OGs and the 902 new media operators who have joined since the last newsletter went…

Community, but why?

DEEP DIVE Community, but why? In the last few years, the word community has been thrown around… a lot.  Nike…

Community, but why?

In the last few years, the word community has been thrown around… a lot.  Nike claims they have a community…

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