Perpetual
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LATEST News from Perpetual
Substack and growth – has the platform figured out how to succeed?
There’s a thread going around written by Gergely Orosz who writes the #1 tech newsletter on Substack. In his thread, he mentioned…
The lesson from OnlyFans
In late April, The Information did a profile on OnlyFans newest CEO. Ami Gan, the former CMO of the infamous…
The Creator-Company Paradox
DEEP DIVE The Creator-Company Paradox Not so long ago, content creators were simply employees at media companies, i.e. journalists, reporters, marketers, etc. They were…
What’s to come during hard times
The odds are the following: something like, yes, they (the Fed) can engineer a soft landing, a third of a…
Video: Money Maker or Mistake?
TikTok is the most powerful network in the world right now. The platform was the fastest app to get to…
How to add creators to your omni-channel marketing strategy
We all know we need an omni-channel marketing strategy. Our customers, just like us, are active in many different channels…
The Uncomfortable Truths of Journalism
Journalism has been a hot topic lately. Everything from fake news to censorship of journalists to venture capitalists launching their…
The Cost of Goods in Digital Media
“Accounting is the language of business, and you have to be as comfortable with that as you are with your…
