Perpetual
Work in media? Get deep industry insights from media operator, investor, and entrepreneur, Adam Ryan, every Tuesday.

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What’s missing in media? Creativity
Media companies are in the business of creativity. Whether it’s going from a blank Google Doc to an essay filled…
Week of 2/9/2022: Perpetual’s Perspective
FOS is bought by Crain’s TLDR: Crain Communications bought a 20% stake in Front Office Sports for $5M, a media company…
Week of 2/2/2022: Perpetual’s Perspective
Club CPG Community hit 27 ETH Floor TLDR: Chris Cantino and Jamie Schmidt, founders of Schmidt’s Naturals, started a community about…
Utilizing paid advertising to grow newsletters
The average SaaS business spends between 30-35% of their ARR on marketing. The average media business is different. The NYT…
Week of 1/27/2022: Perpetual’s Perspective
Steinberg is leaving Altice TLDR: Jon Steinberg is leaving Altice, the parent company of Cheddar. Steinberg sold Cheddar for $200M 3…
The good, the bad, and the ugly of advertising — and how to do it right
The good, the bad, and the ugly of advertising — and how to do it right I’ve worked in a…
1/18/2022: Perpetual’s Perspective
The Athletic Meets the NYT TLDR: Alex Mather and Adam Hansmann led the sale of The Athletic to the New York…
It’s Time to Start Listening
Guest Post by Ben Bradbury (@benbradbury_) What audio company drove more revenue than Spotify, Twitter and Snapchat combined in 2020?…
