WORKWEEK

How can you build a strong personal brand that resonates with your audience?  Amelia Sordell, founder of Klowt, joins Daniel to discuss the importance of empathy and authenticity in personal branding. She reveals the true power of storytelling and human connection in B2B marketing and breaks down the steps you can take to start building…

What separates the Mad Men from the boys?  Sit down and listen up, and let our good friend Aidan Brannigan tell you a marketing tale in this storytellers series which dives headfirst into some of marketing’s biggest hustlers, game-changers, and money-makers.  From sim racing to the streets—you’ve seen the flashy movie trailers, but what’s the…

If it ain’t broke, don’t fix it.  But when it does break, test it. At least that’s the advice according to these next 6 marketing rock stars.  In this mashup compilation from the episode vault, Daniel’s taking you back in time to hear the answer to the one question he asks all of his guests,…

It’s time for another solo pod, so you know what that means—Daniel’s breaking down some of the key strategies you can use to drive your marketing success to the next level. And this time around, he’s breaking down the best methods to boost your conversion rates.  Daniel explains why understanding your audience, creating compelling content,…