Why Creative Is Still the Biggest Lever in Performance Marketing with Reza Khadjavi, CEO of Motion | Ep. 425
What if the best AI tools in the world still can’t replace a great Marketer? Reza, Co-founder and CEO of Motion, has spent over a decade at the intersection of creative and performance Marketing, and his take on AI is one you don’t hear enough: the goal isn’t to let AI find your edge. It’s…
Read MoreSPECIAL SERIES: Marketing Moments: What’s Actually Breaking Through Right Now with Samantha Yehle, Brand and Social Media Consultant
What’s actually breaking through on social right now? Daniel sits down with Samantha Yehle, who has spent years helping brands navigate the ever changing world of content, social media, and Digital Marketing. As a Brand and Social Media Consultant, she has seen firsthand what separates brands that get ignored from brands that earn attention. She…
Read MoreWhy Sending Two Emails in One Day Actually Works | Bathroom Break #112
Are you leaving conversions on the table by playing it too safe with email? Jay makes the case for sending two emails in a single day – he backs it up with data showing conversion and sign up rates jump over 35% when you pair an urgency send in the morning with a scarcity send…
Read MoreHow Legacy Brands Win on Social Media with Ryan Roth, Director of Brand Growth at Peter Thomas Roth | Ep. 424
What happens when a skincare brand founded before social media becomes one of TikTok’s biggest beauty success stories? Ryan Roth grew up around Peter Thomas Roth Clinical Skin Care, but when he joined the family business, he saw a new opportunity. Instead of relying on traditional beauty marketing, he helped build a modern influencer engine…
Read MoreHow the Biggest Sporting Event in Earth is Marketed with Bettina Garibaldi, Chief Marketing and Communications Officer at FIFA World Cup 2026 | Ep. 423
How do you market the biggest sporting event on Earth? For Bettina Garibaldi, Chief Marketing & Communications Officer for the FIFA World Cup 2026 New York/New Jersey Host Committee, the answer goes far beyond advertising. It’s about uniting communities, coordinating thousands of stakeholders, and creating experiences that millions of people will remember for the rest…
Read MoreSPECIAL SERIES: The Practitioner’s Playbook: Building Your Brand with Carmen Vicente, Content and Social Lead at Slate
What does it actually look like to build a personal brand when you’re just someone who works in Marketing and wants to show up online? In this special episode, Daniel sits down with Carmen Vicente, Content and Social Lead at Slate, to discuss what it takes to build visibility in today’s marketing landscape. Carmen shares…
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