S8 E10: Listener Mailbag: Negotiating Franchise Agreements, Back Office Solutions, & the Nashville Chicken Wars
Buckle up because the Wolf is taking another stab at your best Twitter questions in this solo question-and-answer pod. Should you be able to negotiate a franchise agreement? If so, how much of an agreement is negotiable, or are most franchise agreements a take-it-or-leave-it proposition? Then the Wolf uncovers his #1 recommendation for back-office franchisee…
Read More242 – Influencer Brand Hits and Misses with Stefani O’Sullivan, Head of Marketing at Staud
What does it take to become a successful fashion brand in today’s market? According to Stefani O’Sullivan, Head of Marketing at Staud, it’s all about having a purpose-driven mission and relying on a great product and brand. In this episode, Stephanie shares her insights on building a successful brand, the importance of understanding your customers,…
Read MoreMarketing Story Time: How a 26 Year Old Created Cycling’s Greatest Marketing Spectacle
Lance Armstrong might be the first name you think of when you hear the words, “Tour de France,” and sure, he’s certainly a marketing genius in his own right, but he isn’t anywhere near the same level as the OG marketer who turned the French cycling event into the marketing sensation it became. Who is…
Read MoreHow to Build a $300 Million SaaS Company, with Craig Fuller, CEO of FreightWaves
Discover the fascinating story behind FreightWaves and its founder, Craig Fuller, who scaled the niche media company into one of the most authoritative voices in the supply chain industry. Craig shares insights into the challenges of running a founder-driven business and the importance of building relationships with direct revenue. What was the process of venture…
Read More241 – The Ultimate Guide to Launching Products, with “Ready to Launch” Podcast Crew
Join my LinkedIn besties/kickass product marketers Tamara Grominsky, Andy McCotter-Bicknell, and Jason Oakley, hosts of the podcast, “Ready for Launch,” as they take a deep dive into the world of product launches with me. We’re chatting about everything product marketing and unleashing the BEST tips out there to help you nail your product launch from…
Read MoreS8 E9: How Lucas Mitchell Bought 20 Five Guy’s With Just $700k
The Wolf chats with french fry master, Lucas Mitchell, a successful entrepreneur and franchisee of Five Guys, to discuss the ins and outs of scaling a franchise business. From building strong relationships with franchisees to managing shiny object syndrome, Lucas shares valuable insights and lessons learned along his journey. How did Lucas go from owning…
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