The AI Prompts That Actually Move the Needle | Bathroom Break #114
Most Marketers are using AI to generate. The ones winning right now are using it to interrogate. Jay breaks down a two-minute tactic he’s been running with clients: go to all five major LLMs (ChatGPT, Claude, Gemini, Copilot, and Grok) and ask each one for the top 50 questions people are asking about your product…
Read MoreThe Online Marketing Secrets You Need to Know with Amy Porterfield | Ep. 428
Online marketing is changing every day. Are you keeping up with it? Amy Porterfield is an online marketing expert, consultant, and podcast host. Dedicated to helping people scale through email marketing, content creation, and even entrepreneurship, Amy has been in the biz for almost two decades… It’s changed a LOT. The key to keeping up?…
Read MoreThe Key to Building Buzz in Marketing with Milo Frank, Senior Director of Marketing at H Wood Group | Ep. 427
What does it take to market a restaurant that tells its guests there’s nothing to see here? Milo Frank, Senior Director of Marketing at H Wood Group, has spent over a decade building one of the most recognizable hospitality brands in the country, home to Delilah, The Nice Guy, and a whole lot of surprises…
Read MoreSPECIAL SERIES: How to Avoid AI Slop in Brand Creative with Michael Horton, Co-Founder of Slate & Adam Creeger, CTO at Slate
Everyone’s talking about AI slop. But is it really an AI problem, or is it a tool problem? Adam Creeger, CTO at Slate, and Michael Horton, co-founder and CEO, have seen this from every angle, from Meta’s video feed to the social media managers creating content on the fly for major brands. And their take…
Read MoreYour Email Marketing Metrics Are Lying | Bathroom Break #113
If you’re making Marketing decisions based on your email open rates and click numbers, you might be working with completely made up data. Jay and Daniel break down the bot problem that’s quietly inflating every metric in your ESP, and why those garbage scores are exactly why your BDRs and SDRs hate the leads they’re…
Read MoreHow AI is Changing SEO with Mike Witham, Head of Search at 97th Floor | Ep. 426
Don’t listen to everything you hear…in the AI age, SEO is NOT dead. It’s just expanding. Guest Mike Witham of 97th Floor Agency breaks down what it all means. Some people thought AI would kill SEO, but the truth is that SEO isn’t going anywhere. We just have to learn how to partner with AI…
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