SPECIAL SERIES: The Power of Building in Public | Bathroom Break #53 🚽
What’s the newest format that’s going viral? It’s building, behind-the-scenes, and sharing what goes into making something. Think about some things brands are posting about their products: the wins, the fails, how it all came together. Audiences eat this up. Building in public like this generates engagement. Jay gives an example of how huge companies…
Read MoreHow to Utilize Psychological Biases in Marketing with Sarah Levinger
Today’s episode was recorded last year, but the insights are timeless. Burger King and McDonald’s. Pepsi and Coca-Cola. Apple and Samsung. Sometimes, the best way to get users to buy your product is to anchor your image to another brand. In this episode from the vault, Sarah Levinger chats with me about how anchoring is…
Read MoreGo-to-Market Plays #4: How to Execute a Comeback Campaign
Your best opportunities have already used your product before. How can you get them back before they disappear forever? Enter: the Comeback Campaign. Tamara says the point of the campaign is to remind people why they signed up in the first place and what they’re missing out on. Creating this type of FOMO can urge…
Read MoreSPECIAL SERIES: This Is How You Should Audit | Bathroom Break #52 🚽
We’re heading into a bumpy economy. So, it’s time to audit what we’re doing in marketing. How do we do that? Auditing is all about alignment. Are your brand’s efforts in line with what’s going on in the world? Are you wasting any money, time, resources, etc.? One of the first things to change is…
Read More227 – 7 Deadly Sins of Websites with Sam Dunning
Today’s episode was recorded last year but is still relevant today. Are you making these deadly sins in your marketing strategy? In this episode of the Marketing Millennials, Daniel sits down with Sam Dunning to discuss some of the biggest mistakes marketers make and how to avoid them. From hiding pricing to designing for ego,…
Read MoreGo-to-Market Plays #3: How to Make Your Marketing Stick
There are three things guaranteed in life: death, taxes, and people forgetting about your campaign. How can you make your marketing and comms efforts memorable? Tamara mentions that most marketing fails to stick when marketers focus too much on the product features and not the emotional connection between the brand and the customer. People remember…
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