WORKWEEK

How can universities stand out in a crowded market?  Ethan Braden, former head of marketing at Purdue University, shares his insights on creating a strong brand identity and fostering a sense of community within the university. He and Daniel discuss the importance of storytelling and explain how to create captivating content that resonates with your…

Are you trying too hard to fit in?  Quit trying to conform to the marketing masses and start finding ways to differentiate yourself from the sheeple.  In this master mash-up of Marketing Hills past, we’re taking a look back at some of the best advice that Daniel’s guests have had to give. And this week,…

How do you create a campaign worthy of breaking the internet?   Well, for starters, working with Matthew McConaughey certainly helps. But then again, so does a calculated and intentional marketing strategy. Kari Keating, Director of Evergreen Marketing for Mastermind.com, explains how she harnesses the power of lead generation, evergreen marketing, and branding to create some…