The Marketing Tactics Everyone Uses (But Won’t Admit) | Bathroom Break #100
For the 100th episode of Bathroom Break, Jay and Daniel are doing something a little different: calling out the marketing habits everyone uses but rarely admits. Through a rapid-fire “never have I ever,” they unpack real-world tactics marketers quietly rely on, like fake urgency in promotions, deleting underperforming posts, and experimenting with questionable email tricks.…
Read MoreHow Marketing Psychology + AI Will Boost Your Results Faster and Easier with Bas Wouters, Founder of the Online Influence Institute | Ep. 402
Most Marketers think they need more budget to drive more results. Truth is, they just need to understand how people actually make decisions. In this episode, Daniel sits down with Bas Wouters, founder of the Online Influence Institute, to break down how behavioral psychology and AI are reshaping modern marketing…and how you can use both…
Read MoreWhat Marketers Get Wrong About Measurement with James Connolly, CEO of Charlie Oscar | Ep. 402
Most marketers don’t have a channel problem. They have a measurement problem. Daniel talks with James Connolly, CEO of Charlie Oscar, to unpack why so much Marketing spend gets wasted, how brands should rethink measurement, and what it actually takes to build a smarter growth strategy in the AI era. From launching one of the…
Read MoreGoing from Social to the Super Bowl, with Lucas Coyle, Director of Brand Media & Awareness at MANSCAPED (CTV Mini-Series Episode #3)
TV isn’t just a brand channel anymore. And if you still think it is, you’re already behind. Daniel sits down with Lucas Coyle, Director of Brand Media & Awareness at MANSCAPED, alongside Mauricio Lizarazu from Tatari, to break down how MANSCAPED turned TV from a test channel into a real growth engine and what it…
Read MoreWhat’s Working in Marketing (And What’s Not) | Bathroom Break #99
Not every marketing strategy works…ad some of the ones everyone talks about are quietly underperforming. Jay and Daniel break down what’s actually working in marketing right now AND what’s falling flat. Jay shares why going all in on YouTube hasn’t translated into meaningful conversions (yet), while Daniel explains one of the biggest mistakes brands make…
Read MoreHow to Prove The ROI of AI with Elizabeth Maxson Martinet, CMO of Contentful | Ep. 401
AI is making Marketing faster than ever. But if faster just means more mediocre content, you’re not winning…you’re just creating more noise. Daniel sits down with Elizabeth Maxson Martinet, CMO of Contentful, to unpack how modern Marketing teams can balance speed, personalization, and quality in the age of AI. From why entry-level Marketers now need…
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