215 – How to Stand Out In A Crowded Market, with Ethan Braden
How can universities stand out in a crowded market? Ethan Braden, former head of marketing at Purdue University, shares his insights on creating a strong brand identity and fostering a sense of community within the university. He and Daniel discuss the importance of storytelling and explain how to create captivating content that resonates with your…
Read MoreS7 E9: From Motherhood to Magnolia: The Inspiring Journey of Magen Bynum, Founder of Magnolia Soap
Magen Bynum, the founder of Magnolia Soap and Bath, drops by to chat with the Wolf about how she turned a plant-based alternative for sensitive skin into a franchise empire. Discover the inspiring story behind Magen’s creation of Magnolia Soap and how her daughter’s desire for a chemical-free solution led to her franchising journey. With…
Read MoreThe Marketing Hill Mash: Don’t Swim in the Sea of Sameness
Are you trying too hard to fit in? Quit trying to conform to the marketing masses and start finding ways to differentiate yourself from the sheeple. In this master mash-up of Marketing Hills past, we’re taking a look back at some of the best advice that Daniel’s guests have had to give. And this week,…
Read More214 – Evergreen Marketing Strategies, with Kari Keating
How do you create a campaign worthy of breaking the internet? Well, for starters, working with Matthew McConaughey certainly helps. But then again, so does a calculated and intentional marketing strategy. Kari Keating, Director of Evergreen Marketing for Mastermind.com, explains how she harnesses the power of lead generation, evergreen marketing, and branding to create some…
Read MoreS4 BONUS EPISODE: The Secret B2B Formula for Conquering Multiple Verticals, with Endeavor Media GroupCEO Chris Ferrell
Figuring the right marketing fit as a B2B can feel like throwing spaghetti at a wall—sooner or later at least one strategy has to stick… right? But how can you optimize the path to finding the right verticals in the meantime? Join Adam Ryan as he sits down with Chris Ferrell, CEO of Endeavor Business…
Read MoreS7 E8: Rolling Suds’ Squeaky-Clean Saga Towards Franchise Success, with Aaron Harper
Join The Wolf as he sits down with Aaron Harper, the CEO of Rolling Suds, one of the fastest-growing power-washing franchises in the country. Aaron reveals how Rolling Suds scaled to 59 units in 16 states since February of this year, and explains the game-changing strategies and systems that contributed to Rolling Suds’ overwhelming success.…
Read More