WORKWEEK

While everyone fights over Meta and Google…smart brands are going offline. In this episode, Daniel sits down with Olivia Oshry, CMO of the Out of Home Advertising Association of America (OAAA), to break down why billboards, out-of-home, and real-world media are booming again and why most brands are still underutilizing them. Olivia shares her journey…

What does it take to run Marketing for multiple global brands at once without losing creativity or performance? Daniel sits down with Natalie Wills, SVP of Marketing & Creative at Expedia Group, to break down how she leads Marketing across Hotels.com, Expedia, and Vrbo…all at the same time. Natalie shares her unconventional path into Marketing…

Are you posting on Instagram and just hoping for the best? Jay and Daniel break down some of the most underused Instagram tactics that Marketers should be paying attention to right now. Daniel explains why Instagram’s Trial Reels feature is a game-changer for creators and brands who want to test content before it hits their…

What does it really take to launch a product that actually sells, not just looks good on a marketing plan? For this special episode, Daniel brings on a very special guest: Ari Murray (Chief Digital Officer of Salt & Stone, founder of Go-To-Millions, and his wife) to break down the real playbook behind high-performing product…

Marketing is easy to understand as a Marketer, duh. But to other departments (like Finance, Ops, Sales, etc.), it can be hard to get them to understand WHY your company needs Marketing.  Enter: Steve Stano, a Marketing leader in the financial services space. Sure, not everyone is a Marketer, but he’s here to break down…

When was the last time you actually tested your subject line formula? Jay and Daniel are back with some quick win email Marketing tips that you can use TODAY.  Jay breaks down why adding your edition number back into your subject line is lifting open rates again, why your pre-header is still one of the…