318 – How to Grow to 250k Followers in Under 3 Years with Bart Szaniewski of Dad Gang
What do you get when you mix hats, social media channels, and a bunch of dads? Bart Szaniewski and his buddies created Dad Gang with the mission of bringing dads together with cool hats. At first, it was all about creativity. And then it blossomed into multiple channels and multiple dads sharing their stories. Copy…
Read MoreSPECIAL SERIES: Keeping It Simple | Bathroom Break #47 🚽
Think about all the acronyms you use as a Marketer: BOFU, TTM, CAC, the list goes on. You and your coworkers might know what they mean, but the general population doesn’t. So, this episode is all about the importance of keeping things simple and easy to understand. Daniel mentions his general rule: make sure your…
Read More6 Tactical Tips and Tricks for Writing (Solo Edition)
Daniel’s solo, and he’s gonna teach you how to write gooder better. You need a hook or something that’s going to really capture attention. (Most people decide if they’re gonna read something within the first two seconds.) Then, cut the fluff. You don’t need flowery language or fancy writing to get the job done. Plus,…
Read More317 – The Key to Healthcare Content Strategy with Andrea Becker
Healthcare is a HUGE industry. Marketing it is even bigger. How do you make sure it’s effective? This episode’s guest, Andrea Becker, has seen it all during her 25 years in the healthcare marketing industry. And the KEY that hasn’t changed is trust. People’s health is no joke, and neither is access to care, information…
Read MoreSPECIAL SERIES: You’re Doing Merch and Swag Wrong | Bathroom Break #46 🚽
Think about your company’s merch and swag bags. They could use a refresh, right? Who wants another mug with your logo or a battery pack that won’t charge anything? Jay reveals the biggest mistake when it comes to merch: contests. Why? You need to give people the perception that they actually have a chance to…
Read More316 – 4 Pillars of a Known & Trusted Brand with Marcus Sheridan
How do you create trust between your brand and its audience? How do you get people to truly know what you’re all about? Google something right now. What’s the first thing that pops up on the page? In the past, you’d say a website link or shopping suggestions. But now, you get AI summaries, suggestions,…
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