SPECIAL SERIES: Breaking Down Influencer Deals ( 🥞Team Pancakes or Team Waffles?) | Bathroom Break #32 🚽
How much do influencer campaigns REALLY cost? How much SHOULD they cost? Do Daniel and Jay prefer waffles or pancakes? Basically, it all depends. (Also, Jay says waffles.) Daniel and Jay break down the difference between mico-influencer deals and bigger influencer deals. And it really all boils down to one thing: the package. What’s included…
Read More295 – The Struggles of In-House Creative Teams with Jen Rapp, CMO of Superside
In this episode, I sit down with Jen Rapp, CMO of Superside, one of the best marketers I know. We talk about how marketing has changed over the years and how the “digital age” means more touchpoints, more content, and more responsibility for brands. How can you get trained on new tools and keep up…
Read MoreSPECIAL SERIES: Are Surveys Dead? (Is Die Hard a Holiday Movie? 🧑🎄) | Bathroom Break #31 🚽
Are surveys dead? Do they matter? Is Die Hard a holiday movie? How about Harry Potter? These are great questions that Daniel and Jay answer in this Bathroom Break. And to tell you the truth, surveys are kinda dead—but the “quiz” may be a better option, according to Jay. They’re a great way to drive…
Read More294 – Marketing for Good: Non-Profit Guide with Vivian Borja, CMO of Food For the Poor
Let’s get real: marketing for non-profits is an underserved category and not talked about enough. In this episode, I sit down with Vivian Borja, who is on a mission to market for good with Food For the Poor. Like other organizations, non-profit marketing is data-driven and personalized—but also needs funding and donations to stay afloat. …
Read MoreMARKETING MEDICINE SERIES 👨🏼⚕️| Navigating Layoffs and Maximizing Impact with Ryan Glanzer | Episode 3
What do you do when headcount is reduced, but growth goals keep climbing? In this episode of Marketing Medicine, Director of Lifecycle Marketing Ryan Glanzer reveals his prescription and treatment plan for maximizing impact when you have fewer resources. Layoffs don’t just reduce the amount of people in meetings—they have a ripple effect throughout the…
Read More293 – The Gen Z Marketing Complete Guide with Luke deWilde and Sam Obletz of Claim
There’s a new disruptor in advertising and marketing… And it’s two millennials going after Gen Z. In this episode, I sit down with Luke deWilde and Sam Obletz, the two minds behind the Gen Z-focused shopping startup Claim. The whole basis? Trading brands—think Pokémon cards—almost like a game. How do you track which brands are…
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