232 – Ecommerce Trends for 2024 and Beyond, with Eric Dyck

Are you looking for strategies to improve your brand’s storytelling and marketing efforts?  Eric Dyck, President of the DTC Newsletter, shares his insights on the importance of storytelling and how it can be integrated into every aspect of your brand, dissecting the evolving landscape of social media platforms and the opportunities they present for marketers. …

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Print Media Isn’t Dead, with Community Impact CEO John Garrett

Discover the story behind Community Impact, a hyperlocal news source distributing information by print and email to millions of local residents in the Austin area.  John Garrett, the founder of Community Impact, chats with Adam about his entrepreneurial journey and the critical moments that shaped the business. John shares why risk-taking is essential to starting…

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231 – Influencer Marketing Trends to Pay Attention to, with Dikla Bengio

Influencer marketing is all about one thing: relationships.  If you don’t start treating your creators more like long-term partnerships and friends, then you’re doing a disservice to both them and your business. So how can you ensure you’re on the path to building the most successful influencer relationships possible? Dikla Bengio, Partnerships Team Leader at…

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S8 E5: Listener Mailbag: Your Hottest Franchising Questions Answered

The Wolf is breaking it down solo for this special Q&A session, where he’s answering your most burning questions about the world of franchising.  What are the different strategies and considerations involved in owning one to two locations versus four to five locations? Are home services and non-brick-and-mortar franchises the place to hedge your franchising…

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Marketing Story Time: How The Eyewear Industry is Lying to You

You can’t think of eyewear now without the brand Warby Parker coming to mind.    But it wasn’t always that way.    Before Warby Parker reigned supreme, Luxottica owned a monopoly over the eyewear industry. So how did Warby Parker manage to defy the odds and capture the loyalty of a nation?   Aidan’s revealing…

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