Posts by workweek
The Quarter-Course Correction
I’d like you to travel back in time with me, back to when I found myself helming a team that was, to put it lightly, floundering. The ship wasn’t just off course; it was taking on water. Fast. I had one quarter to make a 180° turn. And folks, that’s where science met elbow grease.…
Read MoreStreaming a Cure: How Subscription Models May Improve Healthcare Access
There’s a cure for Hepatitis C, yet it remains widely prevalent in society. I attended a captivating grand rounds two weeks ago by gastroenterologist Julius M. Wilder, MD, PhD. His exploration into the economic factors and social determinants surrounding Hepatitis C was so enlightening that I felt compelled to highlight some of his insights in this newsletter. In…
Read MoreThe Shotgun vs. Sniper Approach
Breaking through is the hardest thing we do in sales. For a good chunk of my career, I was all about the shotgun approach—high volume, blast the market, and hope something sticks. Send 100 emails, make 100 calls, volume, volume, volume. Don’t get me wrong. It worked. I made my numbers. But it was a…
Read MoreThe Consumerism Conundrum in Healthcare
Healthcare is wonky: it doesn’t operate under free market conditions, making it difficult to have a patient-centric (what I’ll now call ‘consumer-centric’) approach. In this article, I’ll highlight consumerism in healthcare, explain why consumerizing healthcare is challenging, and share my thoughts on whether healthcare should even be consumerized. Healthcare Consumerism Healthcare consumerism empowers patients through…
Read MoreAha Media: Clear, Concise, Convincing
The healthcare industry is remarkably complex. I’ve been writing about the industry for the past four years and I still don’t understand this enigma of a system. The primary goal of my Healthcare Huddle content has been to simplify complex healthcare topics so that you can learn and stay informed on the most important healthcare…
Read MoreThe Hustle Trap
As always, I hope you all can learn from my mistakes. I was a bull in a china shop early in my sales career. Passionate, intense, and fueled by an insatiable desire to succeed. I believed that sales was a numbers game, so I played it like one—pounding the phones, sending out cold emails, doing…
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