Posts by Adam Ryan
The opportunity with audio
Bloomberg put out a hell of a piece on Spotify and audio. It was one of the most in-depth pieces I’ve read about the audio space. Here is the TLDR:Spotify pivoted to podcasting 3 years ago because music comes with bad margins due to royalties. If they can own podcasts, the margins are expansive. They’ve built a multi-billion dollar…
Read MoreThe Audio Opportunity in Front of Our Face
Partnered With: #Paid Welcome to the 279 media operators who have joined Perpetual since the last send. The open rate for the last newsletter was 46.4% UOR and UCTR was 3.5%. The highest clicked links were my favorite book from my 20s, this article about how Taboola is evil, and the book we use to run Workweek. For the last couple…
Read MoreThe Creator-Company Paradox
DEEP DIVE The Creator-Company Paradox Not so long ago, content creators were simply employees at media companies, i.e. journalists, reporters, marketers, etc. They were there not because they wanted to work for a media company, but because they simply had no choice — it was the only way to do what they loved while making a living wage. The onset of The Creator Economy changed that.…
Read MoreHow to add creators to your omni-channel marketing strategy
We all know we need an omni-channel marketing strategy. Our customers, just like us, are active in many different channels every single day. But actually putting an omni-channel strategy into place? It can be hard. It’s not enough to simply exist These days, it’s not enough for a brand to simply exist on Facebook, TikTok,…
Read MoreThe 7 Deadly Sins of Digital Media, Part II
DEEP DIVE The 7 Deadly Sins of Digital Media, Part II Last week, I shared Part I of The 7 Deadly Sins of Digital Media. The first 4 sins included: Dependence on feeds and algos, no self-organization, misaligned incentives for talent and audience, and not knowing the consequences of your business model. Based on feedback,…
Read MoreGrowth via Referrals
DEEP DIVE Growth via Referrals Let’s first explore why investing in a referral program for your newsletter (or publication) is a worthy use of your time and effort. Aside from creating the best content possible (that should be a given), every newsletter’s next priority is growing their audience so more people can read their awesome…
Read More