Is the Creator Economy cratering?

Maven, the ed-tech startup that raised $25M from Andreessen Horowitz, announced a significant business pivot this week. They’re moving their platform more towards industry experts and less away from influencers.  “We had the hypothesis that a creator with a big audience will have a great course and be able to fill it, and we were…

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Kicking the crumbled cookie down the road

Google announced last week that it was delaying the destruction of the 3rd party cookie one more time.  Here’s the TLDR: The cookie has been instrumental for Google’s advertising business. Due to privacy concerns they decided to kill the cookie by the end of 2022, then the end of 2023, and now it’s been pushed…

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A New Framework for a Media Company

Welcome to the 569 media operators who have joined Perpetual since the last send. Every week I try my best to write the best content that can help media operators understand their business.  If you are part of a media business that monetizes with advertising, go check out the question I have at the bottom…

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The opportunity with audio 

Bloomberg put out a hell of a piece on Spotify and audio. It was one of the most in-depth pieces I’ve read about the audio space. Here is the TLDR:Spotify pivoted to podcasting 3 years ago because music comes with bad margins due to royalties. If they can own podcasts, the margins are expansive. They’ve built a multi-billion dollar…

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The Audio Opportunity in Front of Our Face

Partnered With: #Paid Welcome to the 279 media operators who have joined Perpetual since the last send. The open rate for the last newsletter was 46.4% UOR and UCTR was 3.5%.  The highest clicked links were my favorite book from my 20s, this article about how Taboola is evil, and the book we use to run Workweek.  For the last couple…

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The Creator-Company Paradox

DEEP DIVE The Creator-Company Paradox Not so long ago, content creators were simply employees at media companies, i.e. journalists, reporters, marketers, etc.  They were there not because they wanted to work for a media company, but because they simply had no choice — it was the only way to do what they loved while making a living wage.  The onset of The Creator Economy changed that.…

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