The Creator-Company Paradox

DEEP DIVE The Creator-Company Paradox Not so long ago, content creators were simply employees at media companies, i.e. journalists, reporters, marketers, etc.  They were there not because they wanted to work for a media company, but because they simply had no choice — it was the only way to do what they loved while making a living wage.  The onset of The Creator Economy changed that.…

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How to add creators to your omni-channel marketing strategy

We all know we need an omni-channel marketing strategy. Our customers, just like us, are active in many different channels every single day.  But actually putting an omni-channel strategy into place? It can be hard. It’s not enough to simply exist These days, it’s not enough for a brand to simply exist on Facebook, TikTok,…

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The 7 Deadly Sins of Digital Media, Part II

DEEP DIVE The 7 Deadly Sins of Digital Media, Part II Last week, I shared Part I of The 7 Deadly Sins of Digital Media. The first 4 sins included: Dependence on feeds and algos, no self-organization, misaligned incentives for talent and audience, and not knowing the consequences of your business model.  Based on feedback,…

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Growth via Referrals

DEEP DIVE Growth via Referrals Let’s first explore why investing in a referral program for your newsletter (or publication) is a worthy use of your time and effort.  Aside from creating the best content possible (that should be a given), every newsletter’s next priority is growing their audience so more people can read their awesome…

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Community, but why?

DEEP DIVE Community, but why? In the last few years, the word community has been thrown around… a lot.  Nike claims they have a community of athletes. OnDeck raised some serious cash by claiming they’re building a community of builders. Even I dropped “Working at the intersection of content, commerce, and community” into my LinkedIn…

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