Posts by Adam Ryan
AI’s impact on the media industry: lowering the cost of production
AI this. AI that. It’s the future. It’s everything! Meh. AI is amazing and will change so much of the world. But too many folks are over-hyping the real aspect of AI: lowering the cost of production. If we look at the evolution of technology and how it impacts media, there is one consistent factor:…
Read MoreBob Iger’s return to Disney: what will his next moves be?
Bob Iger recently made waves when he announced he would return to Disney as CEO. His welcome back was like Jordan coming out of retirement. He looked refreshed, the excitement only increased, and the confidence to win never faded. What was Iger’s flagship takeaway during his last reign at the House of Mouse? Own the best…
Read MoreAnother damn data article…but without the bullshit
“Data Is the New Oil of the Digital Economy” – Wired, 2007 “The world’s most valuable resource is no longer oil, but data” – The Economist, 2017 “Data Is The New Oil — And That’s A Good Thing” – Forbes, 2019 Almost every year, there seems to be another article about how data is the…
Read MoreIs the Creator Economy cratering?
Maven, the ed-tech startup that raised $25M from Andreessen Horowitz, announced a significant business pivot this week. They’re moving their platform more towards industry experts and less away from influencers. “We had the hypothesis that a creator with a big audience will have a great course and be able to fill it, and we were…
Read MoreKicking the crumbled cookie down the road
Google announced last week that it was delaying the destruction of the 3rd party cookie one more time. Here’s the TLDR: The cookie has been instrumental for Google’s advertising business. Due to privacy concerns they decided to kill the cookie by the end of 2022, then the end of 2023, and now it’s been pushed…
Read MoreA New Framework for a Media Company
Welcome to the 569 media operators who have joined Perpetual since the last send. Every week I try my best to write the best content that can help media operators understand their business. If you are part of a media business that monetizes with advertising, go check out the question I have at the bottom…
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