WORKWEEK

Let’s be real—as marketers, we like to overcomplicate things, giving metrics, statistics, and information overload to try and explain what makes up great marketing. But what if the answer is simpler than we think?  In this compilation of marketing hills past, Daniel asks five all-star marketers what their one rid-or-die marketing stan is. And it’s…

Meet Aaron Orendorff, the Head of Marketing at Recart and former Editor-in-Chief at Spotify Plus.  In this episode rewind, Daniel and Aaron dissect Aaron’s radical shift from pastor to marketer, unraveling the unexpected lessons marketers can learn from religion. Aaron reveals why a marketer’s role isn’t about creating desire, but about expertly channeling it instead.…

What are the key qualities of a successful community, and how can businesses effectively build and nurture them?  In this episode, Daniel interviews David Spinks, a community-building expert, to explore the world of community management. They discuss the importance of organic growth, the qualities to look for in a community manager, and the competitive advantage…

As a marketer, how exactly do you get your content out there? After all, content is pretty pointless if no one is there to view it, and TBH, distribution is one of the most frustrating, stress-inducing, hair-pulling parts of marketing there is. Luckily, these next five marketers have some pretty strong takes on what you…

What are the top marketing trends to watch out for in 2024?   In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers be the future of marketing?  Plus, what lessons does Amazon have to…

What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability?  Daniel chats with Paxton Gray, a seasoned marketer and the CEO of 97th Floor, about his unique perspective on the industry. They discuss the importance of empathy, profitability, and innovation in marketing,…