WORKWEEK

I used to write the weekly newsletter for the BigCommerce blog. It wasn’t a big audience. We really hid the sign up on the blog homepage, so even though we were driving millions of sessions a month, there was no real push to have them sign up for that newsletter.  But, it was a really…

Google’s SERP has changed, again, and there are many indications that it will negatively impact organic search traffic to sites.  But, Google had to do something.  Their SERP results have been faltering, losing trust to forums and social media platforms, where people feel like they get quicker, more honest answers––and don’t have to wade through…

There are 4 main priorities across most content marketing or content strategy teams. At any given time, you may be focused more on one than another, but all 4 are important for building and scaling a highly successful content program.  Here is what they are––and I’m curious, which are you most focused on right now?…

Someone, somewhere, says the words, “thought leadership,” and looks in your direction.  As the content lead, the implication is that you––or if you’re lucky, your team––will create a “thought leadership” piece of content on whatever the topic is at hand.  A knot immediately begins to grow in your stomach.  “Thought leadership” could mean anything. It’s…

Content design seems to matter more than ever, and it’s always really mattered. But UX is a big piece now of what differentiates great content from mediocre content.  I wrote about this a lot when I first started this newsletter, and I’ll be the first to admit that I’ve lost my way a bit on…