Toward company-wide content integration & alignment

At any company, there are a lot of people who create content of one type or another.  Your content marketing team, of course, produces your blog and demand gen content. Your copywriters. Your technical writers, who might be creating your help content. Your in-app writers. Your customer education writers. Your case study writers. Your social…

Read More

Remote work best practices

Remote work has some incredible benefits –– including increased employee satisfaction, happiness, and output! But there are risks that come with remote work, especially for those not used to it.  Since we are being forced to do this (hayyy COVID-19), and aren’t sure how long it will last, below are some practices and tips from…

Read More

How to build content programs that align your whole team

Every content marketing team is trying to do the same thing: create incredibly impactful content. And every content marketing team is often facing the same challenge: getting your internal team to care, to do something with what is created.  This is a real issue. When your larger team doesn’t know what you are creating, they…

Read More

Where to find trustworthy sources

I’ve mentioned in this newsletter several times that I’m a content marketer who believes very much in interviewing folks for all of my content pieces (OK, maybe like 80% of my content pieces).  This is for a few reasons: All of it sounds great in theory, but how do you build a stable of trustworthy…

Read More

The not-so frivolous pursuits of our career

An email back to my welcome message this week said that their biggest content challenge was getting larger team buy-in so that content efforts aren’t wasted or, as they put it, a “frivolous pursuit.”  I wish I had a more effective answer here…but the reality is that figuring out how to get larger team buy-in…

Read More

A webinar strategy that doesn’t burn you out

Webinars are hot again––but you don’t need to pack your content calendar full of them to be effective.  This is the Contentment newsletter, after all. The goal here is to help you create content marketing programs that don’t burn you out. And to do that, you need to have a clear, documented strategy that serves…

Read More