Posts by Tracey Wallace
Is it just me, or has gen AI gotten wildly good?
ChatGPT came out when I was on my first maternity leave––and then matured faster than my baby has since then, I swear. It felt like it took me a while to get a hang of generative AI as a result. But these days, I’m using it to build outlines for content that ground my team…
Read MoreStorytelling tips from Pixar
Last week, I had the immense pleasure of attending Klaviyo’s marketing on-site. One of the highlights of the week was an hour-long presentation from a Pixar team member on how to tell really good stories. Now, it is my understanding that a lot of this information can be found in the book Creativity, Inc, and…
Read MoreHow to scale production without sacrificing quality
In my welcome email for this newsletter, I ask new subscribers what their biggest content marketing problem or conundrum is. And I get a ton of answers back to this, y’all! In fact, I’ve started making a Google Sheet to house them so I can see if I can track trends. More on that another…
Read More5 things top of mind from AIO to marketing moments
Resourcing & budgeting: You can’t execute on any of the above if you don’t have the resources. Writers, agencies, tools & tech. Whatever it is you need, document it, get proposals, and begin working on budget approvals. Your Q1 content needs to be created now. You don’t have time to waste.
Read MoreContent marketing can be stupid simple.
The one thing about the end of the year is that nearly everyone is focused on auditing and reviewing full year performance, and making plans for how to improve in 2025. For content marketers, this often means that early January is one of the best times to get your tactical content in front of rested…
Read MoreAn attempt to visualize the content halo effect
I really love planning for a new year. You get to see what has and has not been working for your team and envision a better future––one that aligns your organization, and moves you closer to your content vision. One thing top of mind for me in FY 25 planning is content analytics. That’s because…
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