Every content marketing team is trying to do the same thing: create incredibly impactful content. And every content marketing team is often facing the same challenge: getting your internal team to care, to do something with what is created.  This is a real issue. When your larger team doesn’t know what you are creating, they…

I’ve mentioned in this newsletter several times that I’m a content marketer who believes very much in interviewing folks for all of my content pieces (OK, maybe like 80% of my content pieces).  This is for a few reasons: All of it sounds great in theory, but how do you build a stable of trustworthy…

An email back to my welcome message this week said that their biggest content challenge was getting larger team buy-in so that content efforts aren’t wasted or, as they put it, a “frivolous pursuit.”  I wish I had a more effective answer here…but the reality is that figuring out how to get larger team buy-in…

Webinars are hot again––but you don’t need to pack your content calendar full of them to be effective.  This is the Contentment newsletter, after all. The goal here is to help you create content marketing programs that don’t burn you out. And to do that, you need to have a clear, documented strategy that serves…

Webinars are hot. Guest authorship is popping. News-jacking is trending. So much of what I began to build my career on years ago is back in vogue––but this time, with fully powered integrated marketing teams behind them.  And it makes sense. When SEO is uncertain, folks lean into the tactics that drive leads and traffic…

I haven’t posted much on LinkedIn, or social media at all really, in a while, but I do stalk the sites –– and there is just so much great content on LinkedIn. This one really resonated.  At a lot of organizations, content is rightfully being brought into the folds of integrated marketing for this exact reason:…