Posts by Tracey Wallace
A webinar strategy that doesn’t burn you out
Webinars are hot again––but you don’t need to pack your content calendar full of them to be effective. This is the Contentment newsletter, after all. The goal here is to help you create content marketing programs that don’t burn you out. And to do that, you need to have a clear, documented strategy that serves…
Read MoreIt’s 2014 again in the content marketing world.
Webinars are hot. Guest authorship is popping. News-jacking is trending. So much of what I began to build my career on years ago is back in vogue––but this time, with fully powered integrated marketing teams behind them. And it makes sense. When SEO is uncertain, folks lean into the tactics that drive leads and traffic…
Read MoreHow to get more impact out of each asset (p.s. you can’t do it alone)
I haven’t posted much on LinkedIn, or social media at all really, in a while, but I do stalk the sites –– and there is just so much great content on LinkedIn. This one really resonated. At a lot of organizations, content is rightfully being brought into the folds of integrated marketing for this exact reason:…
Read MoreWhat content marketing in the early 1900s can teach you
Pendulums swing. That’s their nature. Once, years ago, I was a marketer educating about the value of software as a service in comparison to on-premise technology, which was the dominant player. Not long after that, I was laughing with co-workers over drinks about how easy it was to sell a “best in class” software message,…
Read MoreGetting comfortable with the uncomfortable (i.e. change)
Gartner’s prediction that organic search traffic to sites will decrease by 50% by 2028 got a lot of critiscism on LinkedIn. And the conversations on LinkedIn among content and SEO folks are pretty divided between if Google will release SGE and why some folks are convinced they never will. It doesn’t really matter, though. Google’s…
Read MoreContent marketing resources at the ready
The #1 thing I hear from folks about this newsletter is that they’ve used something from within it in a deck, in a conversation with a boss, in something that just plain and simple helps them do a better job in their role. That was always the goal for this newsletter. It is here to…
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