WORKWEEK

I’ve been thinking a lot about content audits. For one, I try to do one at least every year –– typically during the holiday season since things are slower. And two, holy heck there has to be a better way to do this.  Did I spend an insane amount of my time off this holiday…

It’s been a wild 2023 for me, personally. When I left for an incredibly generous maternity leave (6 months!), I thought I had everything well documented and a solid plan in place. That may have been true, but things didn’t go according to plan (do they ever?).  Instead, my company did what companies do over…

It’s a problem most research reports have: they don’t really tell you anything new. That’s a crazy statement, right? Because by its very definition, research has been done in order to tell you something new, to give you datapoints to back it up, to be compelling, and break through the clutter of ish on the…

As this newsletter has talked about often, managing content is like managing a garden.  Right now, at the end of the year, you are likely in the upkeep and scrapping phase. And I often like to focus on my perennials here.  Your evergreen content needs pruning, and this slower season is a good time to…

Interviewing is an art, and it takes time and practice to get good at it. I could honestly end this week’s newsletter here by saying, “Just do it more often,” and overtime, you’d develop those skills naturally.  That said, I’ve gotten two main tips in my career around interviewing that I think can be helpful.…

Like all content marketers, I too, have spent my career admiring––and competing against––greats. There’s Hubspot and Shopify and Mailchimp and Intercom and Stripe, of course. And then there’s the newer guard. Folks like Miro and Wealthfront and Reforge.  But few are doing quite the comprehensive job as Invision.  In fact, Invision seems to take the…