WORKWEEK

Gartner’s prediction that organic search traffic to sites will decrease by 50% by 2028 got a lot of critiscism on LinkedIn. And the conversations on LinkedIn among content and SEO folks are pretty divided between if Google will release SGE and why some folks are convinced they never will.  It doesn’t really matter, though. Google’s…

The #1 thing I hear from folks about this newsletter is that they’ve used something from within it in a deck, in a conversation with a boss, in something that just plain and simple helps them do a better job in their role.  That was always the goal for this newsletter. It is here to…

I’ve been thinking a lot about how content marketing is changing, and I know so many of you are, too. I think, and this LinkedIn post really explained it well, that demand marketing is about to become what growth marketing and SEO have been for the last decade.  Now, I know that demand marketing has…

I’ve been thinking a lot about content audits. For one, I try to do one at least every year –– typically during the holiday season since things are slower. And two, holy heck there has to be a better way to do this.  Did I spend an insane amount of my time off this holiday…

It’s been a wild 2023 for me, personally. When I left for an incredibly generous maternity leave (6 months!), I thought I had everything well documented and a solid plan in place. That may have been true, but things didn’t go according to plan (do they ever?).  Instead, my company did what companies do over…