It’s 2014 again in the content marketing world.

Webinars are hot. Guest authorship is popping. News-jacking is trending. So much of what I began to build my career on years ago is back in vogue––but this time, with fully powered integrated marketing teams behind them.  And it makes sense. When SEO is uncertain, folks lean into the tactics that drive leads and traffic…

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What content marketing in the early 1900s can teach you

Pendulums swing. That’s their nature.  Once, years ago, I was a marketer educating about the value of software as a service in comparison to on-premise technology, which was the dominant player.  Not long after that, I was laughing with co-workers over drinks about how easy it was to sell a “best in class” software message,…

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Getting comfortable with the uncomfortable (i.e. change)

Gartner’s prediction that organic search traffic to sites will decrease by 50% by 2028 got a lot of critiscism on LinkedIn. And the conversations on LinkedIn among content and SEO folks are pretty divided between if Google will release SGE and why some folks are convinced they never will.  It doesn’t really matter, though. Google’s…

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Content marketing resources at the ready

The #1 thing I hear from folks about this newsletter is that they’ve used something from within it in a deck, in a conversation with a boss, in something that just plain and simple helps them do a better job in their role.  That was always the goal for this newsletter. It is here to…

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Do you have enough time to create thought leadership?

I’ve been thinking a lot about how content marketing is changing, and I know so many of you are, too. I think, and this LinkedIn post really explained it well, that demand marketing is about to become what growth marketing and SEO have been for the last decade.  Now, I know that demand marketing has…

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