Embrace the chaos

Content marketing is chaos––that’s just fact. You can’t workflow that away. You can’t plan it away. You certainly can’t SEO it away.  You can, of course, plan 4-6 months ahead. I certainly do.  Even then, content pieces will drop. Urgent requests will come through that take up all of your team’s time. Your company will…

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Content & design team collaboration

Last week, I shared my blog UX component deck to help everyone’s design and developer teams build better, more scalable blogs that convert. You can get that here if you missed it.  What that deck doesn’t cover, though, is the daily collaboration between content teams and design teams. As y’all know, one of my content…

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Content design > content writing 

Blog post UX components to improve ranking and convert A couple newsletters ago, I revealed that one of my mantras for content teams is: Finally, how we present is just as important as what we present. Our content has two seconds to convince someone to continue reading, watching, or listening. The way we present our…

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Defining content responsibilities, packages, and timelines

What is your content team responsible for producing? First and foremost, your team needs to be clear on what it is you produce. There are a lot of different types of content, including but not limited to: Blogs [Of course] Case studies [Often both ungated and gated for sales] White papers [Gated] Decks [Gated and…

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