Moving beyond keyword analysis

Google’s SERP has changed, again, and there are many indications that it will negatively impact organic search traffic to sites.  But, Google had to do something.  Their SERP results have been faltering, losing trust to forums and social media platforms, where people feel like they get quicker, more honest answers––and don’t have to wade through…

Read More

The 4 content priorities that build a scalable program 

There are 4 main priorities across most content marketing or content strategy teams. At any given time, you may be focused more on one than another, but all 4 are important for building and scaling a highly successful content program.  Here is what they are––and I’m curious, which are you most focused on right now?…

Read More

It must happen at every organization.

Someone, somewhere, says the words, “thought leadership,” and looks in your direction.  As the content lead, the implication is that you––or if you’re lucky, your team––will create a “thought leadership” piece of content on whatever the topic is at hand.  A knot immediately begins to grow in your stomach.  “Thought leadership” could mean anything. It’s…

Read More

In my daily scroll through Instagram this week, I came across this post from the New York Times.  It’s a chart of the publications each of the jurors in Trump’s New York trial read. And in my personal opinion, the NYT couldn’t have produced a better ad if they’d tried.  The most common publication read…

Read More

A webinar strategy that doesn’t burn you out

Webinars are hot again––but you don’t need to pack your content calendar full of them to be effective.  This is the Contentment newsletter, after all. The goal here is to help you create content marketing programs that don’t burn you out. And to do that, you need to have a clear, documented strategy that serves…

Read More