WORKWEEK

As this newsletter has talked about often, managing content is like managing a garden.  Right now, at the end of the year, you are likely in the upkeep and scrapping phase. And I often like to focus on my perennials here.  Your evergreen content needs pruning, and this slower season is a good time to…

Interviewing is an art, and it takes time and practice to get good at it. I could honestly end this week’s newsletter here by saying, “Just do it more often,” and overtime, you’d develop those skills naturally.  That said, I’ve gotten two main tips in my career around interviewing that I think can be helpful.…

Like all content marketers, I too, have spent my career admiring––and competing against––greats. There’s Hubspot and Shopify and Mailchimp and Intercom and Stripe, of course. And then there’s the newer guard. Folks like Miro and Wealthfront and Reforge.  But few are doing quite the comprehensive job as Invision.  In fact, Invision seems to take the…

When I was little, my dream job was to become the Editor-in-Chief of Vogue. I told everyone about it. In fact, my oldest friends from college all remember it as the first thing they learned about me. It was, “very specific,” they’ve said.  The closest I ever made it was an internship at ELLE.com, which…

An email back to my welcome message this week said that their biggest content challenge was getting larger team buyin so that content efforts aren’t wasted or, as they put it, a “frivolous pursuit.”  I wish I had a more effective answer here…but the reality is that figuring out how to get larger team buy-in…

Not just because its hard to measure results (which it can be… but that can also be solved!). Not just because a lot of people think writing is easy (which they do, and for a lot of people, it is!). Not just because the industry is quickly changing and how content folks distribute content in…