WORKWEEK

One thing that didn’t make this list, but that is very important, is prioritization. It’s not on this list because many content teams don’t get to make prioritization decisions. And company strategies may shift wildly at this time. Hang in there. Shift course reasonably, but remember: a good content strategy can withstand change. Don’t scrap…

Not a single marketer is lacking things to do. Between priority projects (JK, everything is a priority), reporting on results, analyzing wins and losses for learnings, planning and aligning on upcoming assets, and so much more––there’s little time to do, well, anything else.  And then, world events outside of your control seep on. They start…

It’s no secret that blogs are dated. When was the last time you went to a blog homepage? Or even to a publisher’s homepage?  It’s just not how people find and read content––and it hasn’t been for a while. Housing your content under a blog is no longer the best option.  Many brands are finding…

The basics matter.  I took a leadership course years ago as part of leadership training at a company I worked for. One thing I think about a lot from that course is this: “It takes repeating yourself roughly 7 times for your team to really internalize what you are saying. If you aren’t repeating yourself…

AI usage is up across the board––and all I think about is water every time I use it. Nonetheless, a VP even asked me to run a report through ChatGPT today to see what insights it pulled out. I told her, “I already did,” and then we reviewed the outputs. It’s commonplace at this point.…

The online discourse about content marketing is all over the place. SEO works. SEO is dead. Webinars work. Webinars are dead. Long-form content works. Long-form content is dead.  Most of these takes are, well, takes. There’s little data backing them up, and even if there were, the larger questions around website information architecture and interlinking,…