WORKWEEK

It’s no secret that blogs are dated. When was the last time you went to a blog homepage? Or even to a publisher’s homepage?  It’s just not how people find and read content––and it hasn’t been for a while. Housing your content under a blog is no longer the best option.  Many brands are finding…

The basics matter.  I took a leadership course years ago as part of leadership training at a company I worked for. One thing I think about a lot from that course is this: “It takes repeating yourself roughly 7 times for your team to really internalize what you are saying. If you aren’t repeating yourself…

AI usage is up across the board––and all I think about is water every time I use it. Nonetheless, a VP even asked me to run a report through ChatGPT today to see what insights it pulled out. I told her, “I already did,” and then we reviewed the outputs. It’s commonplace at this point.…

The online discourse about content marketing is all over the place. SEO works. SEO is dead. Webinars work. Webinars are dead. Long-form content works. Long-form content is dead.  Most of these takes are, well, takes. There’s little data backing them up, and even if there were, the larger questions around website information architecture and interlinking,…

Your product marketing team is your #1 input to your content strategy. In fact, at many orgs, content marketing and strategy teams live on product marketing. But even if yours doesn’t, your content strategy needs to align with your product roadmap.  Marketing’s main job is to create a narrative and tell a story around how,…