How to not become a redundant echo chamber

Dear Tracey, Excited about this newsletter—I have to say, that’s the quickest I’ve signed up for something I saw on an Instagram ad, so you’ve already caught my interest as far as marketing! The biggest struggle my organization faces is creating authentic content that resonates with our audience without each post becoming a redundant echo…

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The content and SEO folks I follow and admire

Any expert worth their salt probably doesn’t think of themselves as an expert. All of us are just on different levels of a growth curve, and we always have room to move up more!  I feel like I know a lot about content marketing, especially for B2B and especially in the ecommerce space. That’s really…

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SEO for content marketers: A framework

SEO shouldn’t be the only goal of your content team, but it should be a strong, leading indicator of something going right––at the very least.  In an ideal world, content marketing efforts are measured by both organic search sessions to the site and leads generated.  It’s important that you do both because too much organic…

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AI, content marketing, and what’s possible (for now!)

It happened! I got access to Lex this weekend and, of course, immediately decided to play with it. I’m a big believer in the power of AI to make content marketing less hectic, removing a lot of the more tedious work that goes into content repurposing, for example. But, I haven’t found a tool that…

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