Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
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Tracey Wallace
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LATEST News from Contentment
New Survey: B2B buyers rely on search but don’t trust SaaS companies
We did a survey Everyone has theories about search. People like X. People don’t like Y. It’s hard to validate…
2024 content planning––a rough guide
Start with your team’s needs First things first, you need to talk to your team. What kind of content do…
Content marketing without SEO
Before we dive into what you might do if SEO wasn’t a distribution channel, let’s understand what SEO does for…
Content marketing in the anxiety era
Every generation has had a reason to say they are living in unprecedented times, and ours is no different. One…
The importance of pages per session––and piecing together a prospect journey
Content engagement is a trickier topic than you may imagine. For reference, I grew up on content marketing teams that…
Default to people
Through my mid-20s, I was an incredibly strong individual contributor. I could write content really fast, and capture a brand’s…
What’s old is new again
Back when I first started content marketing, I was a news-jacking pro. After all, I came from the news industry,…
Where and how to find content marketing jobs
I have a personal, professional mantra around “maintaining a healthy sense of paranoia.” You can read more about that here. …
