Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out. 

Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.

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Tracey Wallace

LATEST News from Contentment

Content design > content writing

Blog post UX components to improve ranking and convert A couple newsletters ago, I revealed that one of my mantras…

Defining content responsibilities, packages, and timelines

What is your content team responsible for producing? First and foremost, your team needs to be clear on what it…

A strategic content compass to fight thought leadership woes

A DISCERNIBLE CONTENT PHILOSOPHY The foundations of my content compass In last week’s newsletter, I wrote in a near stream-of-consciousness…

Thought leadership isn’t a content type. It’s a content goal.

It must happen at every organization.  Someone, somewhere, says the words, “thought leadership,” and looks in your direction.  As the…

Your blog publishing checklist

How to prep and publish finalized content Like many content marketers, I started out as a team of 1. That…

These things take time: A content marketing mantra

But why me? What do I know that you don’t?  Honestly, probably not all that much. I’m not a great…