Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
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Tracey Wallace
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LATEST News from Contentment
Addressing the elephant in the room: content attribution
How much revenue does content drive for our organization? This is the main question your c-suite will care about, and...
Your company needs a narrative or you’re set up to fail
Because without one, your team is set up to fail. Here's how this plays out in content marketing looking at...
The long and short of proprietary data reports
Proprietary reports can be extremely successful for organic search and integrated marketing campaigns. Here's how to run them.
Content should drive leads
Within five days of me joining the content team at BigCommerce in 2014, the founder and then-CEO laid everyone on…
The stages of content marketing
Building a great content marketing organization is a lot like building a house. You need a solid foundation, and then…
The perils of poor project management
The project management industry was worth $5,359 million in 2021 and is projected to hit $20,420 million by 2032. And…
Let’s talk about case studies…
My experience with case studies began like so many young content marketers’ experience does: you get handed the project with…
The skills content marketers need
Content marketing, like most marketing roles, is often a victim of scope creep. So many content marketers are also social…
