Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
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Tracey Wallace
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LATEST News from Contentment
The Best Advice I Have on Mastering the Art of Interviewing
Interviewing is an art, and it takes time and practice to get good at it. I could honestly end this…
Talented AI, reducing content pollution, and journalists’ enduring skillset
I’ve long been a proponent of hiring folks from a journalism background. This might be biased––I come from a journalism…
How to not become a redundant echo chamber
Dear Tracey, Excited about this newsletter—I have to say, that’s the quickest I’ve signed up for something I saw on…
The content and SEO folks I follow and admire
Any expert worth their salt probably doesn’t think of themselves as an expert. All of us are just on different…
SEO for content marketers: A framework
SEO shouldn’t be the only goal of your content team, but it should be a strong, leading indicator of something…
AI, content marketing, and what’s possible (for now!)
It happened! I got access to Lex this weekend and, of course, immediately decided to play with it. I’m a…
The finicky beast that is partner content marketing
A breakdown of some hard-earned lessons in how to do partner content right, or at least get it started at...
Addressing the elephant in the room: content attribution
How much revenue does content drive for our organization? This is the main question your c-suite will care about, and...
