Contentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out.
Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and again, and again.
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Tracey Wallace
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LATEST News from Contentment
SEO for content marketers: A framework
SEO shouldn’t be the only goal of your content team, but it should be a strong, leading indicator of something…
AI, content marketing, and what’s possible (for now!)
It happened! I got access to Lex this weekend and, of course, immediately decided to play with it. I’m a…
The finicky beast that is partner content marketing
A breakdown of some hard-earned lessons in how to do partner content right, or at least get it started at...
Addressing the elephant in the room: content attribution
How much revenue does content drive for our organization? This is the main question your c-suite will care about, and...
Your company needs a narrative or you’re set up to fail
Because without one, your team is set up to fail. Here's how this plays out in content marketing looking at...
The long and short of proprietary data reports
Proprietary reports can be extremely successful for organic search and integrated marketing campaigns. Here's how to run them.
Content should drive leads
Within five days of me joining the content team at BigCommerce in 2014, the founder and then-CEO laid everyone on…
The stages of content marketing
Building a great content marketing organization is a lot like building a house. You need a solid foundation, and then…
