208: How to Create an Ideal Customer Profile, with Samantha Rideout

Are you struggling with defining your ideal customer profile (ICP)?  In this ep, Samantha Rideout, a product marketer, shares her insights on the importance of ICP and how it can help you optimize your marketing efforts.  Samantha discusses the benefits of having a clear ICP, including how it helps allocate your marketing budget more efficiently,…

Read More

The Marketing Hill Mash: Ghosts of Copywriters Past

Brace yourselves fellow marketers because in this special mashup, we’re diving deep into the world of content marketing, and bringing you some of the hottest takes from industry experts that you won’t want to miss. Writer’s block is the specter that’s been haunting writers since the dawn of time, plaguing their souls with terror—but does…

Read More

207: Live from Marketingland: The Power of Creativity in Marketing

Join Daniel in this live recording from Marketingland 2023 as he dives into the world of DTC brand Waterboy, a company focused on hydrating the world, one person at a time. Learn about their core principles, the importance of staying true to your brand, and the power of creativity in problem-solving. Founders Connor Saeli and…

Read More