02 November 2023 |
208: How to Create an Ideal Customer Profile, with Samantha Rideout
By Daniel Murray
Are you struggling with defining your ideal customer profile (ICP)?
In this ep, Samantha Rideout, a product marketer, shares her insights on the importance of ICP and how it can help you optimize your marketing efforts.
Samantha discusses the benefits of having a clear ICP, including how it helps allocate your marketing budget more efficiently, allowing marketers to curate more personalized sales journeys. She also reveals why consistent messaging and frequency, both internally and externally, are critical for brands to create a more cohesive voice.
Tune in to this episode to discover how defining your ideal customer profile can lead to more targeted and successful marketing strategies.
00:00:03 – The Importance of Marketing in Business
00:00:50 – Finding Your Ideal Customer Profiles
00:04:49 – Finding Success in Niche Markets
00:15:37 – Strategic Marketing with a Defined Target
00:20:52 – The Importance of Planning ICP
00:24:46 – Harnessing Internal Voices for Effective Marketing
00:28:25 – Connect with Samantha on LinkedIn
Sign up for The Marketing Millennials newsletter:
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: