202 – Unpacking the Role of Marketing Ops, with Darrell Alfonso
Are you interested in a career in Marketing Ops? In this episode, Daniel sits down with Darrell Alfonso, a seasoned marketing operations professional, to discuss the ins and outs of the field. Darrell shares his insights on the different aspects of marketing ops, the common mistakes marketers make, and the importance of aligning goals and…
Read More201 – Mastering the Psychology of Buying, with Sarah Levinger
Sometimes, the best way to encourage users to buy is to associate yourself with another brand. While it seems counterintuitive, Sarah Levinger is here to unpack the reasons why anchoring is such a valuable tool to build trust in consumers. Discover the power of psychology, emotions, and social proof and how you can utilize it…
Read More199 – Marketing to Millennials, with Douglas Boneparth
What’s the #1 way to market to millennials in the personal finance space? Daniel chats with Douglas Boneparth, a marketing expert who has been targeting millennials for over a decade, to discuss the challenges of balancing humor and trust in the finance industry, the evolving needs of millennial consumers, and the importance of relatability in…
Read MoreS7 E1: How Pickleball Became America’s Hottest New Franchise Opportunity, with Joe Sexton
Join The Wolf as he sits down with Joe Sexton, President of Ace Pickleball Club, to discuss the booming popularity of pickleball and the exciting opportunities it presents for franchise owners. Discover why pickleball is the fastest-growing sport in America and how it brings people of all ages together. Joe shares insights into the real…
Read More198 – Mastering Social Media Satire, with Jack Raines
Want to learn how to create viral content and grow your audience on LinkedIn? Daniel’s sitting down with the King of Funny Crap, a.k.a. Jack Raines, better known for his satirical posts on LinkedIn, to discuss his strategies for creating attention-grabbing content. Jack shares his best tips for writing satirically, explains the importance of authenticity…
Read MoreS6 E14: From 12 to 140+ Locations: The Franchisee Who Skyrocketed Orangetheory to Fame
Meet Jamie Weeks, a dynamic entrepreneur who’s not afraid to make waves in the franchising industry. With a remarkable portfolio of 140 Orangetheory fitness studios and plans to launch 60 Dogtopia franchises, Jamie recently stepped into the entrepreneurial arena with his own brand, Sweathouz. In this deep dive into the archives, the Wolf revisits how…
Read More