19 October 2023 |
Why AI is a Marketer’s Best Friend, with Meghan Keaney Anderson of Jasper AI
By Daniel Murray
Unless you’ve been living under a rock for the past year, you’ve likely heard an endless barrage of news about the rise of AI. Perhaps you’ve even started to experiment with it yourself for your own marketing purposes. But are you using AI the right way?
Meghan Keaney Anderson, VP of Marketing at Jasper, the AI content platform that’s revolutionizing creativity, chats with Daniel about how to make the most of AI to reach your marketing goals.
Daniel and Meghan dive deep into the AI universe, revealing its true potential and why it’s your ally, not your adversary, in the world of content creation.
Discover Meghan’s unique introvert marketing strategies, her unwavering commitment to the marketing cause, and how storytelling shaped her path to success!
02:11 The Pain Point AI Is Solving
03:53 Two Extreme Reactions
06:01 Why AI Can’t Replace Great Writers
07:07 A Photography Parallel
09:30 Solving The Time Drain Of Long Form Content
12:30 Meghan’s Favorite Use Case
15:38 The Marketing Hill I Would Die On
20:13 Marketing As An Introvert
24:00 An Early Education In Storytelling
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