31 October 2023 |
207: Live from Marketingland: The Power of Creativity in Marketing
By Daniel Murray
Join Daniel in this live recording from Marketingland 2023 as he dives into the world of DTC brand Waterboy, a company focused on hydrating the world, one person at a time. Learn about their core principles, the importance of staying true to your brand, and the power of creativity in problem-solving.
Founders Connor Saeli and Mike Xhaxho share their insights on using social media platforms like TikTok to create interesting and relatable content and discuss the role of influencers in their marketing strategy. Discover how Waterboy’s unique approach to selling supplements through humor and relatability has resonated with its audience.
And later, the Waterboys touch on their journey of scaling their brand, overcoming supply constraints, and finding new growth levers. From testing new channels to optimizing Facebook ad spend, they explain their experiences and strategies for ultimate marketing success.
00:00:00 – The Journey of Building Waterboy
00:02:49 – The Strategy Behind Choosing TikTok
00:04:07 – TikTok Success Without Showing Face
00:08:14 – Scaling Up Waterboy with Facebook Ads
00:09:15 – Maximizing Influencer Partnerships for Success
00:11:15 – Creating a Brand with Humor
00:14:18 – Approaching Problems with Creativity
00:18:24 – Water Boy’s New Marketing Strategies for Black Friday and Cyber Monday
00:20:12 – Overcoming Supply Constraints
00:23:06 – Why Brands Shouldn’t Outsource Messaging
00:25:20 – Waterboy: The Ultimate Social Media Platform
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