WORKWEEK

Struggling to improve your marketing and sales alignment game? You’re not alone.  In today’s pod, Daniel sits down with Steve Armenti, the Demand Gen Global Marketing Manager for Google, to discuss the importance of readiness in leads and the future of B2B marketing.  Steve shares his in-depth insights on personalization, data-driven strategies, and experiential buying…

Finding marketing tactics that stick out in a sea full of expert influencers, disrupters, marketers, and more can feel like madness. Creating order from the chaos of the consumer mind? Even more impossible to unpack. Consider these four marketers the Dr. Strange of our times, bringing clarity to the marketing multiverse of madness. KT McBratney…

Experiential marketing is pure vibes.  And Expedia’s Global Events and Experiences Manager, Kim Trieu, is dropping by the pod to explain what it is and how it can transform your brand’s audience by harnessing the power of raw emotion. Kim chats to Daniel about the importance of the end experience for the consumer—and how brand…

Are you struggling with tracking attribution in e-commerce?  Andrew Maff, founder of Blue Tusker, joins Daniel to discuss the challenges of tracking the customer journey and the importance of conversion rate optimization (CRO) in e-commerce.  He and Daniel delve into the benefits of selling on Amazon and the concept of omnichannel marketing. Andrew shares where…

Dare to take a dive into the headspace of some of marketing’s best minds?   Daniel does—and he’s traveling back to relive some of his guests’ hottest takes to find out the #1 marketing hill they’d be willing to die on. This week, we’re unleashing some of the most psychologically unnerving takes we could find—and these…