14 November 2023 |
S7 E7: Creating a Differentiated Franchise – Carmelo Marsala, Founder of Spray-Net
By Adam Ryan
Meet the first person to mass-market a factory-finished painting solution at the convenience of your home.
Join The Wolf as he sits down with Carmelo Marsala, Founder and CEO of Spray-Net, to discuss the ins and outs of franchising and scaling a business. Carmelo shares his experiences and insights on the challenges of scaling a territory model, onboarding new franchisees, and the realities of making a franchise profitable.
Carmelo explains how his Quebec-based business prepared for territory expansion in the United States and how Canadian franchise ownership differs from Stateside operations. Then, he breaks down how Spray-Net has managed to gain lasting traction by differentiating itself in the painting industry through its unique approach and proprietary software.
And stay tuned as the Wolf and Carmelo also discuss the benefits of partnering with franchise sales organizations and the importance of data in unlocking new possibilities for franchisees.
00:00:34 – From Soccer to Painting: The Transition and Motivation
00:02:03 – From Student Painting to Revolutionary Spray-Net
00:06:42 – Creating a Franchise with Patented Technology
00:14:32 – Expanding Franchise Opportunities in the US
00:18:04 – From Operations to Franchising
00:23:05 – Creating Custom Software for Home Services
00:27:12 – Outsourcing Digital Marketing for Franchisees
00:30:18 – Challenges of Scaling Franchise Territories
00:31:23 – Unlocking Franchisee Growth with Real-Time Data
00:40:39 – SprayNet Aims for 100 Million Dollars in 5 Years
Learn More About Spray-Net:
Franchise Website: https://www.spraynetfranchise.com/launch-a-franchise
Follow The Wolf:
Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com.
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