09 November 2023 |

210 – Understanding Omnichannel E-Commerce Marketing, with Andrew Maff

By Daniel Murray

Are you struggling with tracking attribution in e-commerce? 

Andrew Maff, founder of Blue Tusker, joins Daniel to discuss the challenges of tracking the customer journey and the importance of conversion rate optimization (CRO) in e-commerce. 

He and Daniel delve into the benefits of selling on Amazon and the concept of omnichannel marketing. Andrew shares where marketers should focus their efforts and the best methods to maximize your e-commerce site’s potential.

Plus, discover Andrew’s tips for successful customer acquisition and the key elements every e-commerce site should have.


00:00:22 – Meet the Founder of Blue Tusker: Andrew Math

00:00:49 – Mastering Omnichannel Marketing for E-commerce

00:08:37 – Effective Strategies to Drive Website Traffic

00:10:04 – Boost Your E-commerce Conversion Rate

00:10:58 – When to Consider Selling on Amazon

00:13:18 – Start on Amazon for Better Conversion Rates

00:27:25 – The Challenge of Attribution in E-commerce Marketing


Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Learn More About Blue Tuskr:

Website: https://www.bluetuskr.com


Follow Andrew:

LinkedIn: https://www.linkedin.com/in/andrewmaff/


Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing


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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: