16 November 2023 |
212 – The Future of B2B Marketing, with Steve Armenti
By Daniel Murray
Struggling to improve your marketing and sales alignment game? You’re not alone.
In today’s pod, Daniel sits down with Steve Armenti, the Demand Gen Global Marketing Manager for Google, to discuss the importance of readiness in leads and the future of B2B marketing.
Steve shares his in-depth insights on personalization, data-driven strategies, and experiential buying journeys. Why is it vital for marketers to invest in brand and storytelling? And why does he believe that creativity and differentiation in B2B marketing are the keys to formulating a winning strategy?
Tune in to learn how to personalize your marketing efforts, create unique experiences for your buyers, and stay ahead in the ever-evolving world of B2B marketing!
00:00:03 – Google’s Steve Armenti Shares Marketing Journey
00:03:39 – The Human Side of B2B Marketing
00:06:12 – The Evolution of B2B Personalization
00:09:18 – The Importance of Account Personalization in ABM
00:14:47 – The Key to Personalized Marketing
00:23:30 – The Broad Power of Generative AI
00:28:14 – Investing in Brand to Capture Your Market
00:30:08 – The Power of Storytelling in Marketing
00:31:21 – The Art of Marketing Creativity
00:34:17 – Personalizing Experiences with Experiential Marketing
00:36:24 – The Importance of Marketing and Sales Alignment
00:38:47 – The Evolution of B2B Marketing
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