The Marketing Hill Mash: Invest in People, Not Numbers
It’s time to put some humanity back into marketing. Metrics or numbers, don’t make marketing great. People do. In this special compilation episode, we’re diving back into the archives to bring you some of marketing’s juiciest takes. And these next few marketers couldn’t agree more that companies should invest in their people, not numbers. From…
Read More219 – The Power of Great Brand-Building, with Chubbies Co-Founder, Preston Rutherford
How did Preston Rutherford take Chubbies from $0 to a 10-figure IPO? By believing in the power of great brand-building, of course. Preston joins Daniel to discuss the importance of brand building and breaks down why it’s the #1 factor in distinguishing your brand from the rest of the pack. Preston also unpacks how metrics…
Read MoreS7 E11: The Portfolio Franchise Company Dominating the Home Services Industry & Building a Home Services Empire
Meet Zach Beutler, the mastermind behind Horsepower Brands, a dynamo company dominating the home services franchise industry. With a portfolio of eight successful franchises, Zach shares his personal journey as a third-generation entrepreneur and the many valuable lessons he’s learned along the way. How does Horsepower Brands combine incubation and acquisition strategies to transform underperforming…
Read More218 – Growth Loops > Marketing Funnel, with Eva Thouvenot
Ready to pump up your marketing game? Then sit back and unwind as Daniel chats with Eva Thouvenot, VP of Marketing at Bonsai, about how to take advantage of growth loops and levers in your everyday marketing strategy. Eva unravels the concept of growth loops, diving into the ways in which they impact SEO, content,…
Read MoreMarketing Hill Mash: A Content Market fit
Content is king AND queen. Yes, that’s how important it is and us marketers have a lot of opinions about how to do it right. How much content should you produce? What kind of content? What platforms to use? You’re asking the right questions, so let’s rehash some of the best marketing hot takes from…
Read MoreS7 E10: From College to Business Partners – Lessons from 5 Territory Owner Group of Ace Handyman Service
In this week’s ep, the Wolf’s chatting with Dan Giacomazzi and Artem Lopatchenko, two business partners in one of America’s fastest-growing home services franchises, Ace Handyman Services, about the benefits of having a franchising partner. Discover Dan and Artem’s journey in expanding their franchise territory and learn about their favorite strategies for attracting new customers.…
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