297 – The Step-by-Step YouTube Playbook with Ryan Hashemi, Chief Strategy Officer at Snowball
We all know YouTube: we used to watch silly cat videos on it, then it turned into a real content viewing (and making) machine. But it’s almost 2025—and many marketers still aren’t using YouTube to their full potential. That’s where Ryan comes in with his research findings. Did you know long form content is still…
Read MoreMARKETING MEDICINE SERIES 👩🏼⚕️| Removing Roadblocks Between Marketing, Engineering, and Ops with Ellen Rockdale, Lifecycle Marketing at HoneyBook | Episode 4
Let’s be honest: there’s a gap between marketers and engineering/ops when it comes to getting campaigns off the ground. It feels like every move requires technical support, delays, and more. But, our guest Ellen Rockdale may have the remedy for it. Enter: silos, learning technology, and understanding each other. Plus, Ellen talks about quick turnarounds—and…
Read More296 – How to Stay Culturally Relevant with Tara Loftis, Global President of Cetaphil
Have you washed your face with a skincare product in the past 10-15 years? There’s a good chance you used Cetaphil. In this episode, I sat down with Cetaphil’s Global President, Tara Loftis, to talk about all things legacy brand and relevancy. If you go down to your local store, there’s a really high chance…
Read MoreSPECIAL SERIES: Breaking Down Influencer Deals ( 🥞Team Pancakes or Team Waffles?) | Bathroom Break #32 🚽
How much do influencer campaigns REALLY cost? How much SHOULD they cost? Do Daniel and Jay prefer waffles or pancakes? Basically, it all depends. (Also, Jay says waffles.) Daniel and Jay break down the difference between mico-influencer deals and bigger influencer deals. And it really all boils down to one thing: the package. What’s included…
Read More295 – The Struggles of In-House Creative Teams with Jen Rapp, CMO of Superside
In this episode, I sit down with Jen Rapp, CMO of Superside, one of the best marketers I know. We talk about how marketing has changed over the years and how the “digital age” means more touchpoints, more content, and more responsibility for brands. How can you get trained on new tools and keep up…
Read MoreSPECIAL SERIES: Are Surveys Dead? (Is Die Hard a Holiday Movie? 🧑🎄) | Bathroom Break #31 🚽
Are surveys dead? Do they matter? Is Die Hard a holiday movie? How about Harry Potter? These are great questions that Daniel and Jay answer in this Bathroom Break. And to tell you the truth, surveys are kinda dead—but the “quiz” may be a better option, according to Jay. They’re a great way to drive…
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