6 Tactical Tips and Tricks for Writing (Solo Edition)
Daniel’s solo, and he’s gonna teach you how to write gooder better. You need a hook or something that’s going to really capture attention. (Most people decide if they’re gonna read something within the first two seconds.) Then, cut the fluff. You don’t need flowery language or fancy writing to get the job done. Plus,…
Read More317 – The Key to Healthcare Content Strategy with Andrea Becker
Healthcare is a HUGE industry. Marketing it is even bigger. How do you make sure it’s effective? This episode’s guest, Andrea Becker, has seen it all during her 25 years in the healthcare marketing industry. And the KEY that hasn’t changed is trust. People’s health is no joke, and neither is access to care, information…
Read MoreSPECIAL SERIES: You’re Doing Merch and Swag Wrong | Bathroom Break #46 🚽
Think about your company’s merch and swag bags. They could use a refresh, right? Who wants another mug with your logo or a battery pack that won’t charge anything? Jay reveals the biggest mistake when it comes to merch: contests. Why? You need to give people the perception that they actually have a chance to…
Read More316 – 4 Pillars of a Known & Trusted Brand with Marcus Sheridan
How do you create trust between your brand and its audience? How do you get people to truly know what you’re all about? Google something right now. What’s the first thing that pops up on the page? In the past, you’d say a website link or shopping suggestions. But now, you get AI summaries, suggestions,…
Read More315 – The Inside Scoop on LinkedIn Marketing with Alex Rynne, Senior Content Marketing Manager at LinkedIn
We have an “in.” And she’s giving us the deets on everyone’s favorite platform, LinkedIn. Unlike other platforms, LinkedIn is all about businesses, professionals, and industry information. So when all of these things come together, there’s so much to talk about. Alex Rynne, Senior Content Marketing Manager at LinkedIn, has seen it all in her…
Read MoreSPECIAL SERIES: LinkedIn’s Latest Changes | Bathroom Break #45 🚽
LinkedIn made some changes. Have you noticed? Daniel and Jay are tackling Marketers’ favorite platform, LinkedIn. From new features on their newsletter capabilities to going deeper in email, there are little nooks and crannies to keep note of. How are these changes going to impact comment strategy? Are newsletter invitations to every connection actually hurting…
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